Global leader in digital cinema, Cinedigm Digital Cinema Corp. announced that they have formed Indie Direct(TM), a full service distribution and marketing solution for independent film producers and distributors. Cinedigm created Indie Direct to provide independent producers access to the company’s long-time industry standard services for managing theatrical digital distribution, including booking software, content delivery, sales, distribution strategy, marketing planning and execution and box office recoupment.
“From day one of digital cinema, Cinedigm has been at the forefront of deployment and installations,” said Chris McGurk, Chairman and CEO of Cinedigm Digital Cinema. “With Indie Direct, we have tapped into our many years of experience and expertise to pioneer a turnkey method for indie producers to benefit from the flexible, precise and efficient distribution model digital cinema enables. Now, indie producers can reap the benefits of a full service studio in a one-stop shop.”
The first two production entities to sign up for Indie Direct are ARC Entertainment and Seven Arts Pictures. ARC is using the highest level of Indie Direct for eight titles it is releasing by the end of the year, including a horror film double feature with Zombie Diaries and Hellraiser, Smell of Success, Revelations, Killing Bono, Bunraku, Greening of Whitney Brown, Sundance Film Festival pick-up Knuckle, and Snowmen. Seven Arts Pictures will be using Indie Direct for the US release of The Pool Boys on September 30, 2011.
“A theatrical run tremendously enhances the value of the ancillary downstream revenue opportunities for our projects,” said Trevor Drinkwater, CEO of ARC Entertainment. “Cinedigm’s Indie Direct makes that theatrical play both efficient and affordable.”
Jill Newhouse, Cinedigm’s CMO, added, “We are pleased that Indie Direct promotes the independent film community by putting a theatrical release within reach, both financially and from an execution perspective. Previously producers had to go to multiple vendors for these services that are now available under our one roof.”
“Cinedigm is offering independent film makers autonomy to control their own destiny with Indie Direct,” said Ted Hope, acclaimed independent producer of such films as 21 Grams, American Splendor and In the Bedroom. “Anything we can do to strengthen the indie community is vital to the health of the entertainment industry overall and I applaud their efforts.”
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