VitaminSpice was founded in 2008 by a father who understood the importance of vitamins and nutrients in his children’s dietary intake and how difficult it is to get kids to take their vitamins. The Company has rapidly developed in just a few short years to become an established producer of vitamin/mineral/antioxidant-fortified spices in the emerging foodceutical sector.
With an array of vitamin spices ranging from cinnamon, black pepper, red pepper and garlic, to other vitamin-infused food products like ketchup, mustard and salad dressing, VTMS is a pioneering force, helping families and individuals maximize their health by enriching the foods they eat. Utilizing a proprietary micro-encapsulation technique, VTMS delivers a product that allows the spices to be incorporated into foods and yet retain their vitamin properties.
The Company has clear, broad channels in retail, with obvious parallel channels in food service and institutional vectors. Both in the US and around the world, tastes are changing towards a more health-conscious attitude. VitaminSpice is adeptly positioned to deliver a unique product that stands out from other spices in the supermarket, while bridging the gap between vitamin supplements and health foods.
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