Wednesday, August 31, 2011

Callidus Software, Inc. (CALD) Releases MySalesCoach iPad App

Today, Callidus Software, Inc. announced the launch of the new iPad app MySalesCoach. The app was originally announced in April, 2011. The app will be shown at the Dreamforce 2011, the annual cloud computing conference held by Salesforce.com.

Callidus Software is a supplier of Sales Performance Management software, helping businesses coach sales employees, track sales team performance and provide visibility into operations and financial performance. Callidus software is used in such industries as high tech, communications, banking, insurance and pharmaceuticals.

The MySalesCoach app is intended to make available to the individuals in a company’s sales force realtime access to daily sales coaching. The app is powered by Callidus’ ForceLogix On Demand Sales Coaching platform, which in turn is part of the Callidus Cloud system. Callidus Cloue is a self-service, SaaS-based system intended to improve optimization and increase the effectiveness of a company’s sales force on a day-to-day basis. Callidus software is used by more than 2.5 million customers worldwide.

The company will also be hosting several panels during the conference, of which it is a sponsor. It will also be holding drawings for attendees to win iPads loaded with subscriptions to their services.

“Today’s dynamic sales forces are seeking applications that deliver value in the context of their daily work – without taking them out of the field,” said Lorna Heynike, Senior Vice President, Marketing, Callidus Software. “The Callidus mobile platform equips the sales force with the knowledge, training, and – with this release of MySalesCoach – winning strategies they need to effectively do their job. The solution saves precious sales time by keeping front-line sales in the field and boosting adoption, increasing the overall effectiveness of sales coaching programs so the sales team can effectively execute campaigns and win more business.”

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