SED International Holdings, Inc. announced yesterday that they had placed Eddie Lageyre into the position of Senior Vice President, U.S. Purchasing. Lageyre will work out of the company’s new headquarters, based in Lawrenceville, GA.
SED International is an Atlanta, GA distributor of electronics, such as computers, consumer electronics, cell phones and small appliances. SED also offers supply chain management services for internet retailers. Their primary customer base is in the U.S. and Latin America, where they have over 10,000 retail partners and distribution channels. SED has operation centers in Georgia, Florida, California and Texas, as well as Colombia and Buenos Aires.
With 18 years of industry experience, including VP of merchandising at ArchBrook Laguna and senior merchandising executive at OnSale.com, Lageyre will lead all purchasing at SED. Lageyre’s purchasing career began by spending fifteen years at TigerDirect, finishing his career there as VP of merchandising for PC hardware and peripherals. Lageyre has been the driving force behind e-commerce initiatives and fostered many vendor relationships, which will serve him well at SED.
“Eddie brings a wealth of experience to this role, with an extensive background as a wholesale distributor and direct-to-consumer and business-to-business reseller (e-commerce and retail),” said Jonathan Elster, CEO of SED. “His knowledge of managing multiple categories across various revenue streams and sales channels for companies such as ArchBrook Laguna, PC Mall and TigerDirect make him uniquely qualified to lead the U.S. purchasing efforts for SED. This role is an important addition to the company, as it further strengthens our purchasing organization as we execute on aggressive product and vendor partner related initiatives in conjunction with our three-year strategic growth plan.”
“SED has solid relationships with industry leading vendors, and I look forward to building on these connections,” said Lageyre. “My background and experience make me well-suited to this role, and I am very excited for the opportunity to help SED continue to grow and thrive by maximizing current channel opportunities and creating new ones.”
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