Tuesday, August 24, 2010

Simulated Environment Concepts, Inc. (SMEV.PK) Announces Expansion of Virbralife Fitness Program

Simulated Environment Concepts, Inc. (SE Concepts), makers of the high pressurized dry water massage and wellness equipment – SpaCapsule, announced this morning that Aspire Consulting, Ltd., a UK based firm specializing in fitness and weight loss, has engaged the company for its Vibralife Fitness Clinic and distribution model for the UK market.

“SpaCapsule does much more than promote affordable and non-intrusive relaxation,” stated Dr. Ella Frenkel, CEO and President of Simulated Environment Concepts, Inc. (SE Concepts). “SpaCapsule assists in the areas of fitness, weight loss and cellulite reduction when used regularly. We are very excited that Aspire Consulting is placing our units as a front-runner in their Vibralife fitness concept.”

Terms of the agreement call for twelve SpaCapsule units to be part of Aspire and Vibralife’s fitness concept. SE Concepts has already shipped the first order of six, with plans to ship the remainder before the end of next month.

Stewart Brown, President of Aspire Consulting, Ltd., commented, “We have searched diligently in an attempt to select the best equipment for our franchise. SpaCapsule fit our concept perfectly. We were amazed by the professional response and strategic experience of the SE Concepts team. The units received are already hard at work at our Vibralife location and the response from patrons is very uplifting. Please visit http://www.vibralife.co.uk/pages/spa_capsules.html to get a feeling for how the SpaCapsule is being used and positioned by us.”

Although this agreement isn’t the first time SE Concepts entered into the European market, it does signify the company’s continued expansion abroad and the depth of its growing relationships with European distributors. According to sources, Aspire plans to incorporate the SpaCapsule into a total fitness program similar to that of Lady Fitness in France as well as delve into the medical distribution of SpaCapsule as SE Concepts soon broadens the reach of its technology with the PTjetCapsule (designed for Physical Therapy Centers worldwide).

“The contract with Aspire Consulting marks a new milestone in our European distribution model,” said Dr. Ilya Spivak, Marketing Director at SE Concepts. “Though the UK was one of the first European countries to embrace our SpaCapsule aquamassage unit, this is the first time that we have a UK partner with a vision and true business plan. We are working very closely with the team at Aspire to assist them with sales and technical support to ensure our joint vision comes to fruition.”

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