Today before the opening bell, Pure
Hospitality Solutions announced that accountants have completed their work on
its financials. The 2014 year end disclosures with OTC Markets can be viewed at
the following link: http://www.otcmarkets.com/stock/PNOW/filings.
“As previously mentioned, we intended to
make some bold adjustments to our business strategy, which would briefly
postpone our voluntary disclosure filings with OTC Markets,” stated Melvin
Pereira President and CEO of Pure Hospitality Solutions, Inc. “These strategies
came to fruition much faster than we expected, adding to an already challenging
year end disclosure, as we looked to prepare them in such a way not to impede
the fluidity of the audit. Once we began implementing our multi-million dollar
divestiture initiative, along with a $1,000,000 debt reduction program –
successfully completing both in relatively short order – it all took our
accountants by surprise.”
“As PURE files 2014 year end disclosures
with OTC Markets, this company is taking huge, progressive steps. Transforming
like a caterpillar into a butterfly; which in no way is a pleasant
metamorphosis, PURE is painstakingly making all of the necessary adjustments to
emerge as a formative competitor in the $30 plus billion dollar Latin American
online travel market.”
The company also told investors that
it’s prepping the first iteration of Oveedia, a full-service online hospitality
booking engine under development, for a soft launch. With plans to complete its
arrangement with Sabre before the end of this month, PURE will have immediate
access to an additional 125,000 hotels, 400 airlines, 16 cruise lines and over
25 car rental selections from which the company can begin generating immediate
revenues. This relationship with Sabre will enable PURE to begin mass marketing
Oveedia; expanding its visibility to the broader global market, prior to
launching the 2nd phase roll-out of its region specific OTA. By the time the
company begins aggressively positioning Central America and Caribbean travel
destinations, “Oveedia will already be heavily indexed and recognized as a
competing OTA,” continued Mr. Pereira.
“We expect that by mid-August, Oveedia
will be into its second phase of the roll out, with the third phase being
completed sometime in December. Revenues from OTA operations can potentially
begin to occur as early as June. And having already signed on properties to
Oveedia, such as Tango Mar Beachfront Boutique Hotel & Villas, our OTA can
hit the ground running; immediately featuring properties from within our
Central American-Caribbean focus.”
In closing, the company said that except
for the Q1 2015 filing, slowed by completion of the 2014 annual report,
management doesn’t anticipate being late on filings going forward. It was also
indicated that graduating to a higher exchange within the next 12 months will
be management’s mandate and with that will come the requirement of timely
filings.
For more information on PURE, visit
www.purenow.solutions
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