Car Monkeys Group (OTC: CKMY) is actively transforming the
landscape of the used auto parts market with a highly sophisticated search
engine that can intelligently locate compatible parts for a given vehicle
make/model and year, and which is able to even correlate compatibility across
multiple brands, allowing users to shop from the convenience of their home or
the office, and still find an exact fit part for their needs. The lack of truly
advanced technology in this area has made the process of finding used parts
time consuming and often unrewarding. On the one hand, the search often results
in parts that are either incompatible or of substandard quality. On the other
hand, the search is inordinately costly, as the consumer leaves the job up to
their mechanic to find the part, resulting in an even bigger repair bill, due
primarily to the high labor cost of most mechanics, which can often run as high
as $100 an hour.
The market for used auto parts is hotter than ever today,
with used car sales on the rise, as budget-minded Americans look to squeeze
ever tighter returns out of their automotive dollar. And used auto parts are
also increasingly thought of as green parts by many consumers, considering the
environmental benefits from part reuse, like offsetting the raw material
consumption required to produce new ones. The addition of lower gas prices to
this equation has taken an already revved up used car market and sent sales
into overdrive. With used cars stealing more and more market share from newer
hybrid and electric vehicles among environmentally conscious consumers, as such
buyers weigh the economical and environmental benefits with great care,
ultimately seeing the compelling value arguments inherent in buying a used
vehicle.
Even as new car sales rose last year to the highest levels
since 2006, sales margins continued to decline from 2013 figures, which even
then saw a 7 percent fall from the year prior. Average pretax profit for car
dealerships was in the neighborhood of 2.2 percent on new vehicle sales
according to the National Automobile Dealers Association (NADA), making the
used car market a big and growing target for dealerships across the country.
During the same period, used car sales margins increased handsomely, up 13
percent. Little wonder then that used car sales hit 42 million last year and
are expected to outpace estimates for 2015, as improved credit availability and
a generally positive consumer confidence outlook combine to improve throughput.
The generally positive consumer confidence that has led to multiple consecutive
years of rising auto sales in the U.S. is exemplified by this week’s report
from research group The Conference Board, which showed a slight uptick to 95.4
on their consumer confidence index for May.
Used car sales are currently hovering around 9 million per
quarter, with franchise certified pre-owned sales seeing the biggest
year-over-year increase, up around 13 percent from Q3 2013 to Q3 2014. For full
year 2014, used car sales between private parties were also up, by around 4
percent, to roughly 12.5 million according to Edmunds.com’s used market
quarterly report, further indicating to investors how strong the used car
market is. Infiniti Research even projects a 6.95 percent CAGR moving forward
for the 2014 to 2019 period and the underlying message is thus quite clear when
it comes to the approximately $3 billion domestic market for used auto parts
needed to keep all these used cars going. It is a great time to be innovating
in the used auto parts market and Car Monkeys Group is one of the more
interesting players to take a look at.
While dealers are struggling to court this booming used car
market, which is highly attractive from a widening profit margin and extended
services standpoint, using sophisticated digital technologies to engage
end-users, the used parts market hasn’t seen the same kinds of innovations we
routinely see in other retailer sectors, not until more recently at any rate.
The fact that innovators in this space will benefit a great deal from
increasing service activity by dealerships, who will need to get their hands on
a steady supply of quality used parts, is worth looking into for investors. The
advent of companies like Car Monkeys Group, which leverages their proprietary
search and consolidation algorithm technology, as well as a growing network of
dismantlers across the country, in order to supply users with high quality, run
and tested used parts via their easy to use CarMonkeys.com website, is changing
the used auto part market and opening up a significant opportunity for
investors looking to benefit from the prevailing used car market dynamics.
Once a difficult and time consuming task that often ended up
being translated into several additional and costly man hours, the task of
locating and laying hands on the right part for a used vehicle has now been
transformed into a shopping experience much like Amazon.com or other ecommerce
experiences. CarMonkeys.com offers the ease of use that modern consumers have
come to expect and harnesses the logistical might of their supplier network to
deliver axles, engines, transmissions and other parts, direct to the consumer’s
or their mechanic’s doorstep, and all at no shipping cost. The incomparable
5-year unlimited miles warranty and zero hassle 30-day return policy extended
by the company have made the barrier for entry to new customers extremely low,
allowing CarMonkeys.com to gain immense traction in what is still a relatively
niche industry.
The company’s ability to offer top quality used parts via
technology that cannot be found elsewhere and which maximally accounts for
factors like part interchangeability, delivering the widest possible selection
for a low price, further sweetened by exceptional purchasing benefits, has
resulted in a great deal of interest and rapidly accruing presence for the Car
Monkeys brand, among both individual consumers and car mechanics alike.
Moreover, the company’s ability to data mine the vast amount of information
generated in the process of site usage gives Car Monkeys key, long-term
advantages that can be exploited for increased revenues. Important to note
given the company’s recent financial performance reportage, indicating 17.3
percent YOY revenue growth for the six months ending December, 2014, achieved
on strong overall volume, with 58 percent YOY growth in the number of gross
transactions.
The upper limit on the company’s basic ecommerce used auto
parts business model is considerable, especially when one understands the
outlook for the used car market, but when you account for the potential upside
from their ability to mine the associated big data generated by their
revolutionary ecommerce site, the overall value proposition for CKMY increases
significantly. Big data is fast emerging as the cornerstone of success in
ecommerce for many of the industry’s biggest players and offers several
important benefits. From being able to offer improved customer satisfaction the
way Amazon does via their big data program, delivering detailed product support
and enticing deals to customers based on knowledge that is custom tailored by
their own shopping habits (like what kind of car they are buying parts for), to
improved new customer engagement and retention, as well as brand awareness
metrics, big data is an essential and driving force behind the growth and
prosperity of modern ecommerce companies.
CarMonkeys.com has quickly become one of the largest and
fastest growing online retailers for used automotive parts here in the U.S. and
the sky is the limit given their access to a burgeoning network of dismantling
centers, as well as warehousing capacity across the country.
Take a closer look by visiting www.carmonkeys.com
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