GeoTraq is a location-based services (LBS) technology
provider established to manufacture and sell cellular transceiver modules
enabled by Cell-ID. The company’s proprietary technology addresses an unmet
need in the large LBS market segment. With the small size, low cost and low
battery consumption of Cell-ID modules, location tags implementing GeoTraq’s
modules can be smaller, less expensive and operate over longer periods of time
than those using more traditional cellular modules.
“Cell-ID modules will allow companies to deploy extremely
small tracking tags worldwide and locate them with a click of a button,” stated
Gregg Sullivan, Chief Executive Officer of GeoTraq.
In May, the company announced the successful production of
the world’s first Cell-ID module. Named the G-200 2G GSM Quad-Band Cell-ID
Module, the device is designed specifically for integration into location and
tracking devices that require worldwide tracking and long battery life. The
technology serves as a ‘registration only’ cellular module that doesn’t support
voice or data services, but the ability to register on nearly every GSM
cellular network on the planet opens the door for huge possibilities going
forward. GeoTraq’s new module is the first that will allow wireless device
integrators to design Cell-ID enabled location products, which could serve
significant sectors in the commercial, industrial and consumer markets.
“This is a huge milestone for GeoTraq,” continued Sullivan.
“Our new G-200 2G Quad-Band Cell-ID Module will be capable of registering on
over 1,200 cellular carriers throughout the world allowing it to be located
practically anywhere.”
Cell-ID technology addresses a large portion of the LBS
market that’s currently under-served. Traditional solutions are severely
limited by a host of factors. In the case of RFID and Wi-Fi, the requirement
for close proximity to a network makes global tracking difficult. In the case
of GPS, bulky size and excessive power consumption limit applications. Using
Cell-ID technology, tracking devices can circumvent proximity needs while
maintaining battery life for years following initial deployment.
In February, GeoTraq teamed with iTraq, the world’s first
global location device using cellular towers, to bring this revolutionary
technology to consumers. This purchase order, which was for 30,000 Cell-ID
modules, will serve as a powerful proof of concept for the company’s technology
moving forward.
As GeoTraq moves closer to full scale commercialization of
its Cell-ID module, it’s an exciting time for investors of this development
stage company. The company anticipates that it will recognize revenue for its
tracking devices in the fourth quarter of its fiscal year (ending July 31,
2015), opening the door for strong growth in the years to come.
For more information, visit www.geotraq.com
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