After fulfilling contractual obligations, Pure Hospitality
Solutions says it is now a member of the
Sabre Travel Network and has secured its “prestigious” Pseudo City Code (PCC),
enabling PURE’s OTA (Online Travel Agent), Oveedia, to “become a formidable
industry competitor” in Latin America’s lucrative online travel market, which
is expected to more than double to reach $80 billion in 2016.
The Sabre Corp., reputed to be the industry’s leading travel
and tourism software company, provides support services to a large network of
the industry’s most renowned players. Sabre’s multi-billion dollar travel
network family includes American Airlines, American Express, Expedia, JetBlue
and Travelocity, as well as lesser known but growing companies like Carlson
Wagonlit Travel GetThere, and PURE’s Oveedia.
“I found a little piece of happiness when I read the opening
paragraph of Sabre’s email to us, which concluded ‘…we are delighted that you
are now a member of the Sabre Travel Network family’,” Melvin Pereira,
president and CEO of PURE, stated in the news release. “Even during the time of
the original FROL’s operation, never in the history of this company, have we
been so close to really ‘breaking out.’ By ‘breaking out’, I mean, becoming a
globally recognized online hospitality booking engine; actually carving out a
significant share of the OTA marketplace. With Oveedia positioned to be the
travel hub for large and underserved segments of the Latin market –
specifically in Central America and the Latin countries of the Caribbean, if
successful, Oveedia has ‘Acquisition’ written all over it. Now is the time.”
Sabre’s network provides Oveedia with access to more than
125,000 hotels, 400 airlines, 16 cruise lines and 25 car rental selections.
Oveedia’s three-phase roll-out is scheduled to begin in the upcoming weeks, and
in preparation PURE’s unique PCC is being fully integrated into the Oveedia
platform. Oveedia’s PCC is the agency’s alpha-numeric identity used to
associate bookings with its platform and to identify private fares available to
the OTA.
“Today we have reached a true milestone – being certified
under Sabre; effectively becoming a bona-fide online travel agent. With Sabre’s
service support, we will surely become the Central American-Caribbean travel
hub. We will service over 16,000
underserviced vacation locations, routing travelers to hundreds of the region’s
newly discovered destinations, while likely generating the type of billion
dollar sales revenues that those companies which are a part of Sabre’s $7
billion Travel Network family are known to do,” stated Pereira.
For more information visit www.purenow.solutions
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