Tuesday, May 5, 2015

Mobile Lads Corp. (MOBO) Strategy to Grow Global Recognition

Mobile Lads is engaged in the provision of wide-area wireless transaction software for the consumer finance, web and health payment processing sectors. Along its route to becoming a premier wireless solutions organization, Mobile Lads is building its customer base through the design and delivery of streamlined solutions while strategically balancing its entrance into the online shopping market.

In terms of wireless transactions, Mobile Lads’ product offerings are based on three core technologies that simplify and secure wireless communications: xmVerify, xmBilling, and xmOne.

xmVerify is a real-time mobile transaction security service that prevents credit card fraud by using one of the best cryptographic services. xmBilling is a mobile platform that provides customers with a convenient and secure way to review and authorize automatic billing transactions, easing the challenges of automated and volume-based billing; and the xmOne mobile platform provides an array of encrypted mobile services, including top-up, payment processing, emergency notification and marketing, ideal for students and higher education facilities.

In December 2014, Mobile Lads made a move into the online shopping market when it announced its acquisition of the next-gen mobile coupon app, CouBox. CouBox is a mobile software platform that features a comprehensive coupon and incentive-driven content management system that delivers consumer-centric incentives via a mobile application and website.

While the official launch of CouBox is currently in the works, in March 2015 Mobile Lads began operating Simbadeals.com, an online shopping solution with more than 400 blue chip retailers offering more than 30 million products.

Through the Simbadeals platform, Mobile Lads has partnered with numerous industry heavy weights like Walmart, Sears Canada, Home Depot, Lowe’s, Macy’s, Starbucks, Ticketmaster, Newegg, Gap, Swarovski, Canon, Banana Republic, Club Monaco, Roots and many others. Simbadeals also has media partnerships with the Tribune, Globe & Mail, Metro Newspapers Canada, Now Magazine, MTS Allstream, and more.

The broader goal for this acquisition is, of course, to generate sales. Mobile Lads intends to drive traffic to Simbadeals.com and convert traffic into sales, enjoying 4–15% on sales of merchandise made through the website.

Mobile Lads’ initiatives are spearheaded by a management team experienced in wireless channel communications, business strategy and consumer analysis. The company’s corporate vision is to expand its brand worldwide and enable innovative, wide-area communication solutions on a global scale.

For more information, visit www.mobilelads.com

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