Tuesday, May 19, 2015

Cleartronic, Inc. (CLRI) Unified Communications Key for Day to Day Operations

Established provider of unified communications (UC) hardware, software and services, Cleartronic has been helping its government agency and business enterprise clients realize cost-effective, state-of-the-art solutions for years. These solutions are based on purpose-built, open-standard software architectures and feature a high degree of design and operating flexibility, as well as universal interoperability and scalability. Via the company’s two core subsidiaries, the 200 plus client, interoperable communications-focused VoiceInterop, and ReadyOp Communications, which is focused on exploiting the company’s recently enhanced strategic relationship with ReadyOp platform developer Collabria, Cleartronic has carved out a chunk of the global UC space.

According to analysis by leading market research firms like Transparency Market Research and Infonetics, the global UC market is projected to hit upwards (respectively) of around $62 billion to $88 billion within the next four years, growing at an over 15.7% CAGR from 2012 through 2018 on the strength of increasingly BYOD (bring your own device) workplaces and the ubiquity of video-capable mobile devices. The ability of advanced UC platforms – enabled by hardware like VoiceInterop’s easily affordable AudioMate 360 Series (AM360) of IP (internet protocol) radio gateways, which allow limitless audio endpoints from sources like analog walkie-talkies and two way radios, known as LMR (land mobile radio) repeaters – to be seamlessly meshed into a single digital unified talkgroup session, alongside control stations or remote control consoles, makes such UC platforms ideal for operating in geographically diverse or vast areas.

By converting analog audio to digital packets and sending them over the internet, using any connection format available from a standard cable ISP, to 2G through 4G wireless, or even satellite, all existing communication devices, be they radio handsets, telephones or desktop users with a headset mic, can be brought together in a real-time environment. VoiceInterop’s AM360 Series even supports Nextel and private iDEN systems for backhaul of data from sources like GPS sensors and external SCADA monitors. AM360 devices also provide active communication features like inbound or outbound group calls, as well as monitoring of inputs like broadcast and weather receivers, and the easily updateable AudioMate Communicator™ software console connects multiple AM360 gateways together with zero hassle. This solution means that any user within the network with clearance can pick up a phone or radio and immediately broadcast over PA systems at a given site or across a large campus, as well as speak to other users within a given protected talkgroup, or a trunked radio system.

Such architectures are an ideal way for airports, police departments, fire and rescue, or university campuses to coordinate in real-time and they also represent an extremely cost-effective way to modernize even legacy systems into a virtual UC environment, with very little setup time. Because VoiceInterop has so much experience developing customized applications, as well as handling the systems integration end of things and acting as an OEM manufacturer of systems like their IP gateways, this CLRI subsidiary can help clients tailor customized UC solutions to fit both their exact needs and their budgets, something which is especially important for state and local government agencies. This ability to bridge the gap between radio talkgroups effortlessly, irrespective of device manufacturer, frequency, or location, is a godsend for critical infrastructure entities and government agencies who must often contend with emergency scenarios, the resolution of which is more ably facilitated by having such a real-time unified communications solution at the ready, allowing for top-down command and control coordination of all field personnel and resources.

ReadyOp Communications has really emerged as a major part of CLRI’s business in more recent months, with the subsidiary’s formation marking the expansion of the license agreement between Cleartronic and Collabria in February of this year, as well as the decided shift from Collabria handling the lion’s share of the platform’s sales and marketing in-house, to Cleartronic’s subsidiary taking the lead role in marketing ReadyOp. A major reason for the success of this highly secure communications platform, as well as the need for the expanded strategic relationship, is how attractive the solution is and how much interest it has been generating. The ReadyOp platform is now doing over 100k transmissions daily, recently smashed through the 40 million total radio communications barrier, and continues to see growing usage of features like alerts, email, text messaging and other types of voice communications sent using the platform. This platform even includes an easy to use file management system that lets users send and receive any type or size of file, using encrypted cloud storage through Amazon-hosted servers.

Incident and emergency response planning is a huge market for ReadyOp and winning features like the platform’s visual management dashboard, which lets managers easily coordinate vast sums of personnel and logistics, allowing them to locate people, assign relevant tasks and keep everyone in constant communication, has kept the clientele rolling in. The lack of software install required and the ability to use basically any web browser, including a smartphone version, combined with the ability to send voice or data, quickly delivering notification pushes in every format from SMS to phone calls, means that the same platform used to tie together such disparate devices as two-way field radios, telephones and laptop users, can also be accessed securely from anywhere in the world where an internet connection can be established.

ReadyOp is a comprehensive SaaS solution for planning and preparation tasks which allows users to create and store highly structured operational or event plans, as well as personnel rosters, including details like multiple points of contact information for each user, displayed in a manner in which those points of contact are connected to individual’s roles and planned tasks. The platform allows provides an easily updateable logistics database that is used to track assets, including the asset’s specific location and any associated contact personnel. And the whole setup can be organized via a customized visual display configured by the user, enabling multiple groups to be organized and then tied together at the last minute without complications into a nodal framework.

All of these capabilities also make ReadyOp the ideal platform for reaction, mitigation and recovery during incident and emergency response scenarios. The ability to start multiple conferencing sessions on the fly, bringing in personnel from all over the place, irrespective of their communications device or which agency they are from, and then organize them quickly into sub groups for better management, is the kind of capability that may mean the difference between saving or losing lives during a disaster. Being able to quickly and easily share key intel like photographs and videos, or simply spoken situation report updates, via a secure interface, is often the kind of crucial capability needed to create order from the chaos of a disaster incident. ReadyOp even allows for out-briefing and after action report tasks to be performed in a consistent manner, providing complete time stamping of task completion and communication sessions.

Learn more about Cleartronic by visiting www.cleartronicinc.com

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