Interest in the toy market is back on the rise. Highlighting
this fact, the Toy Industry Association recently reported that 2014 saw a four
percent increase in overall industry revenue. One World Holdings, Inc. (OTC:
OWOO), through wholly-owned subsidiary The One World Doll Project, is prepared
to capitalize on the thriving market. The company has realized tremendous
growth in market share over recent months, and it’s shown no signs of slowing
down.
“We are pleased to report strong revenue growth in 2014,”
stated Joanne Melton, Chief Executive Officer of One World. “[W]e look forward
to a significant increase in sales revenue for 2015.”
In 2014, the company’s annual revenue increased by over 500
percent from the previous year on the heels of a collection of distribution
agreements with some of the world’s largest toy retailers. In particular, deals
with Toys”R”Us, Walmart and Amazon have put the Prettie Girls! brand on a
promising global stage that should promote sustained growth in the future.
Maximizing the effects of One World’s expanded distribution
network, the company’s founders recently completed a promotional tour in New
York City which included features in numerous nationwide media channels,
including USA Today, The Huffington Post, CNN and Fox. This tour, along with
the company’s presentation at the International Toy Fair earlier this year,
provides One World with a formidable springboard moving into the critical
holiday shopping season.
“Our appearance at Toy Fair coupled with national distribution
of our dolls represent major milestones for One World,” continued Melton. “[W]e
expect to see even more sales as the 2015 Christmas season draws closer.”
The Prettie Girls! dolls are designed by industry veteran
Stacey McBride-Irby. Throughout her 15 years with industry giant Mattel,
McBride-Irby designed a host of iconic dolls, including Mattel’s first
African-American doll line. The industry experience that she brings to the
company sets One World apart from the competition, and forecasts for the coming
months are increasingly bright.
According to the Toy Industry Association, the domestic toy
market grew to approximately $22 billion last year, and the doll category
accounted for just under 13 percent of total market share. With One World’s
recent push through both retail and media channels, the company could be on the
brink of significant growth within the industry. Look for potential expansions
to current distribution agreements to provide the company with significant
opportunities for increases in market share over the months to come.
For more information, visit www.oneworlddolls.com
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