Thursday, November 14, 2013

With Experienced Leadership, Big Tree Group, Inc. (BIGG) Secures Solid Roots for Future Performance

For the last couple of years, the global toys market has been estimated to hover around $80-85 billion. Factors such as the effects of recessed economic conditions and market structural adjustments arising from environmental and toy safety concerns have slowed or reversed growth. Those dynamics have encouraged toy sellers and distributors to readjust, reallocating their efforts toward emerging toy markets in places like Latin America and Eastern Europe. Despite those challenges, however, the global market still has persevered, increasing between 2010 and 2012 from $83.1 billion to $84.1 billion.

In spite of those challenges, there’s plenty of market opportunity for innovative, well-networked toy sales and distribution companies; enterprises that embrace accepted, effective business strategies and remain open to taking a new direction for customer base sustainment and build-up. China-based Big Tree Group is an example of just that, leveraging a large distribution portfolio of toys for thousands of manufacturers while seeking to aggressively expand further into foreign markets. Leveraging the insights of an experienced, successful management team, the company reported total annual revenues of $33.9 million in 2012, up 115% from $15.8 million in 2011. It now seeks new market and acquisition opportunities to continue that growth record.

Big Tree Group functions as an authorized sales agent for over 8,000 toy manufacturers in China. In excess of 300,000 varieties of toy products, ranging from remote control toys, digital toys, and sports toys, to play sets, educational toys, dolls, and infant toy products, are encompassed in its distribution operations. The company offers a suite of procurement services for international toy distributors and wholesalers as well.

Big Tree Group conducts its toy sourcing and distribution services through its two subsidiaries, Big Tree Brunei, founded in 2011, and Big Tree Shantou, started in 2003. In 2009, in addition to toys distribution the company developed a proprietary construction toy, the Magic Puzzle (3D). The market response to the Magic Puzzle has been positive, but the toy is currently available in only the Chinese domestic marketplace. Efforts are underway to increase the Magic Puzzle’s availability to a global scope.

Headquartered in Shantou City of the Guangdong province, Big Tree Group is centered in a city known globally as the toy capital of the world. China features thousands of toy companies that produce and distribute around 67% of global toy demand, and the Guangdong province alone accounts for 70% of Chinese toy sales, most of which are exports. Customers are able to view Big Tree Group’s toy product offerings on its website or in its extensive 21,000 square foot toy showroom in Shantou City.

Big Tree Group is led by Chinese toy industry veteran Mr. Wei Lin, who has extensive networking and experience in this market. Before joining Big Tree Group in January 2007, Mr. Lin founded and served as General Manager of Shantou Dashu Toy Corporation, from 2003 to 2007. Another key prior role included serving as Director and Vice General Manager of Guangdong Bao Qianli Electronic Corp, Ltd., an OEM manufacturer for TOYANI security equipment and system, where Mr. Lin generated over $6.3 million in sales during his tenure.

The company is backed by other seasoned management professionals with backgrounds in operations optimization and management, marketing and sales development, team management, and accounting. With this team in place and an aggressive strategy incorporating strong organic growth and strategic acquisitions, Big Tree Group has rooted itself in place for a future of promising industry growth.

For more information, visit: www.bigtreegroup.net

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