One of the classic rules of business is that you’ll get more sales if the time between the marketing pitch and the actual purchase is small. It’s all about rapid sale. The idea is to minimize the amount of time the customer has to forget or reconsider the marketing message. Marketing is expensive, and you don’t want to lose that generated energy by giving the prospect time to cool off. That’s why television commercials plead with you to “call now”, and why sales are so often advertised as “today only”. It’s why checkout counters in stores are jammed with last minute impulse items that are easy to pick up and toss right on to the conveyor belt. And it’s also why mobile marketing is becoming the hottest trend in business. It allows you to tap consumers when they’re out and around and most active, perhaps close to your store, rather than when they’ve already returned home. But it’s even better if it allows you to make the actual sale right there on the phone or mobile device. You can’t get any closer than that.
For SinglePoint, an Arizona-based mobile marketing and commerce technology company, the concept of rapid sale is a primary target. They’re known for making any campaign instantly interactive, enabling non-profit and for-profit organizations to get the message out at the very best time, in addition to allowing credit card transactions for donations or purchases from any web enabled device. Mobile payment processing is the fastest growing way to pay, and is expected to continue to grow for years, and combining it with mobile marketing represents a one-two punch.
The SinglePoint advantage is that an organization’s marketing efforts are more effective. For companies that can’t sell a product directly over the web, there is still a world of mobile marketing opportunities. The SinglePoint brand has been associated with campaigns for NBC, MTV, CBS, Univision and other top corporate entities, and is actively seeking to establish itself as a unique mobile marketing and commerce leader.
For more information, visit: www.singlepoint.com
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