Zumba Dance received critical acclaim when it was launched on tablets in July 2013 as the first mobile fitness game to use the built-in camera for tracking movements. The new mobile phone version brings all of Zumba Dance’s original features to smartphones, such as motion-tracking technology that utilizes the phone’s front-facing camera, worldwide dance styles paired with chart-topping songs, a progress tracker that counts the number of calories burned, class customization, tutorials and a live class locator. Players also receive other added benefits in the updated version, including additional songs, group goal setting via Facebook Groups and live class participation tracking.
“As a leading dance-fitness company, we work hard to make the Zumba program easily accessible so we can continue to change lives and promote a healthy lifestyle,” said Zumba Fitness Chief Marketing Officer Joan Blackwood. “With the introduction of Zumba Dance to mobile phones, we can bring new consumers to the Zumba space and continue to promote exercise and happiness on a global scale, with the ultimate goal of driving more people to Zumba classes.”
Zumba Dance can be downloaded to smartphones through the App Store and Google Play. Download availability for Windows 8 is forthcoming. For assets, such as a game fact sheet, screenshots, trailer, logo and icon, visit bit.ly/16nvAOA.
For more information about Majesco Entertainment Company, visit www.majescoent.com
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