Monday, April 30, 2012

Virtual Piggy, Inc. (VPIG) Signs Agreement with Fanlala to Offer Ecommerce Platform

Today, Virtual Piggy announced that it has signed an agreement with Fanlala, a tween and teen social entertainment and lifestyle destination that tracks trends, entertainment and lifestyle news, and music, and introduces new, original series and specials all in one place. Virtual Piggy will offer its innovative youth e-commerce solution to Fanlala members.

Virtual Piggy’s platform is designed so that children do not share any personal information when making purchases, making it completely COPPA compliant and TRUSTe certified. Further, Virtual Piggy’s online payment solution is parent approved and managed. Numerous online toy and games retailers have already signed up with Virtual Piggy, including K’NEX and R&R Games.

“With more than 20 million tweens in the United States alone spending upwards of $43 billion dollars annually, Virtual Piggy as a payment method gives Fanlala users a secure way for kids to explore online financial transactions with parental guidance,” said Alan Anderson, CEO of Fanlala. “Virtual Piggy can help Fanlala users have the ability to buy products on our site like our online profanity free music streaming service, Fanlala Radio.”

Dr. Jo Webber, Founder and CEO of Virtual Piggy, added, “Children are social by nature and want to interact with their friends when they go online. Fanlala’s strong commitment to children’s safety is a value that we share at Virtual Piggy and we’re thrilled to provide Fanlala families with parent controlled ways for kids to learn about responsibly managing and spending money online.”

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