Yesterday, ChinaNet Online Holdings announced that the company has entered into a strategic partnership with China Business Journal (CBJ), in which the companies will cross-promote their respective services via each company’s networks of online and offline assets.
ChinaNet is focused on providing online to offline sales channel expansion service for small and medium-sized enterprises (SMEs) and entrepreneurial management and networking service for entrepreneurs based in China. ChinaNet provides advertising, in addition to other services, to Chinese companies via its portal websites 28.com, Liansuo.com, and Chuangye.com. ChinaNet also provides advertising through TV broadcast and in-store advertising in Chinese banks.
Under the terms of the partnership, the focus of the services will largely be on ChinaNets’ Liansuo.com website; where, starting in April of 2012, ChinaNet will run weekly ads in CBJ’s online and print publications. In return, ChinaNet will use its resources to help CBJ expand its existing subscription rate.
Handong Cheng, Chairman of ChinaNet, said, “This is an important strategic partnership that will provide significant benefits to ChinaNet and China Business Journal. Gaining access to approximately 200,000 business owners or business decision makers, we have an opportunity to generate significant incremental revenues over the next 9 to 24 months. Our joint collaboration will allow both companies to further expand our brands and provide valuable information and services to a wider audience and bring more businesses to each other based on the synergy that this partnership will create.”
To learn more about the company, visit www.chinanet-online.com
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