Friday, April 13, 2012

Golfsmith International Holdings, Inc. (GOLF) Opens Experimental Store in Maryland

Yesterday, Golfsmith International Holdings unveiled its newest Golfsmith retail location in Baltimore, MD. The location is Golfsmith’s 83rd store, but the chain’s first location in Maryland. The store will offer golf enthusiasts high-tech simulators, coaching sessions, and opening-weekend offers.

Golfsmith International Holdings is a specialty retailer of golf and tennis equipment, as well as apparel and accessories for the sports, with a 45-year history. The company offers premier golfing equipment by brand names, as well as its own lines of proprietary merchandise, as well as pre-owned equipment.

Some of the amenities offered by the new retail location include the ability to try new equipment in hitting simulators, as well as on an indoor putting green. Enthusiasts will also be able to receive a video-recorded golf lesson with a certified GolfTEC coach in-store. The store will also offer custom fitting, in which a prospective buyer is guided to the clubs best suited to them via a system of analysis of the player’s swing.

During the store’s opening weekend, April 13 and 14, the Baltimore location will also be offering a free $20 Golfsmith card or a two-pack of golf balls to the first 500 customers. Golfsmith claims that by the end of 2012, there will be 89 store locations in the U.S.

Golfsmith CEO Marty Hanaka, said, “Golfsmith’s experiential concept will make most golfers’ jaws drop as soon as they walk through our doors. Baltimore area customers can experience a concept not offered by other area golf retailers. We are a golfer’s paradise because our goal is to help golfers of all skill levels play better and find the best solutions for their game. We offer a great product selection with the best equipment from brands like Titleist, PING Callaway, TaylorMade and MacGregor. We offer guaranteed low prices on everything we sell and have a commitment to exceptional customer service by the best retail professionals in the industry.”

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