ProGaming Platforms, Israel-based developer of an advanced multi-player online gaming and reward processing platform, has targeted two complementary niche markets: the online gaming market and the online advertising market.
The online gaming market focuses on games played over the Internet. Such games can be anything from simple text-based games to games involving complex graphics and whole virtual worlds. Using the Internet, multiple players can play a single game simultaneously, which appeals to online gaming communities. These multi-player games become a form of social activity, not unlike Facebook, and can represent a wide range of players in each community.
The online advertising market focuses on advertising campaigns designed to drive traffic to websites. The ProGaming Platforms solution, which is game-independent and can be licensed by any online gaming provider, allows advertisers to increase the effectiveness of their ad campaigns by offering material rewards to winners of online gaming tournaments.
Today, the online gaming market is growing at a rate far exceeding that of the total U.S. Internet population, and is now believed to be worth approximately $15 billion globally. In North America and Europe alone, the multi-player online gaming market is considered to be worth $1.4 billion, with an estimated 100 million U.S. visitors at online gaming websites.
Currently, the standard business model for online gaming is based on “pay per access,” where a gamer is expected to pay the online game service a monthly fee for the right to access the provider’s online games. A key advantage of the ProGaming model is that it does not require a subscription fee or memberships. Gamers can simply pay a nominal fee any time they want to play. This opens games up to a whole new market of players. ProGaming’s proprietary technology takes care of all of the complex accounting, regardless of volume, and accurately tracks player results. The system also automatically keeps track of player rankings, which allows players of equal skill level to be matched up. It even detects if an advanced gamer tries to open new accounts to fool the ranking system.
For additional information, visit the company’s websites at www.ProGamingCorp.com and www.ProGamingCorp.info
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