Tuesday, August 16, 2011

Simulated Environment Concepts, Inc. (SMEV) Adds to Distribution Network; Expands in Canadian Market

Simulated Environment Concepts, Inc., the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced before the opening bell today that it has increased market penetration in Canada with the installation of its flagship product at the Relaxation Station.

“This particular installation did more than simply increase our distribution throughout a majority of the Canadian Provinces,” emphasized Allen Licht, Chief Operating Officer of Simulated Environment Concepts (SE Concepts). “It further demonstrates just how immensely diverse our market really is, as well as the lengths and creative methods our customers will use, to provide the benefits of SpaCapsule’s technology.”

A mobile service that transports the SpaCapsule around Canada’s Capital, in a “decked out” trailer, the Relaxation Station is used at corporate and special events, private parties, tournaments, sporting events, fitness facilities, fairs, festivals, retirement living facilities and a whole host of other locations. “It’s basically a SpaCapsule on wheels,” said Mr. Licht

“Everyone is loving the SpaCapsule,” commented Dallas Prokopetz, owner of Relaxation Station in Ottawa. “The response to the Relaxation Station concept has been overwhelming and we may consider trade marking… perhaps even franchising someday… which would also mean the need for more SpaCapsules,” concluded Ms. Prokopetz.

Over the past couple years, SE Concepts has seen its distribution outlet increase, enjoying the positive response as many more markets begin adopting the SpaCapsule. However, management was not expecting a vendor to put the SpaCapsule on wheels — transporting it to a multitude of destinations, allowing for a much wider customer base to become familiar with the product.

Mr. Licht concluded, “From a marketing perspective, to have a moving billboard roaming Ottawa Canada puts the SpaCapsule in plain view. So, if you didn’t know us before… you know us now. And when you see the Relaxation Station driving by, even if you are unfamiliar with the concept, the name ‘Relaxation Station’ along with the picture of the SpaCapsule will leave a lasting impression; and that’s how sales are made. We hope to see Relaxation Stations all over Canada and the U.S. someday because everyone deserves to enjoy a SpaCapsule massage.”

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