Points International, www.pointsinternational.com – the owner and operator of the world’s top loyalty reward program management site, www.Points.com – where consumers have unprecedented control over the management of points from over 25 leading rewards programs, reported today expansion of service to include Continental Airlines’ OnePass® frequent flyer program.
Continental is the fifth largest airline on the planet, and the expansion of the relationship is very good news for Points.com, which is increasingly carving out an ever more dominant foothold in the sector as the undisputed master of points/mileage management solutions.
Members can now freely exchange miles into other loyalty accounts or redeem points at leading retailers or for flights/services, significantly expanding the mutually beneficial relationship between Continental and Points.com, which previously only allowed exchanges between users.
This new capacity harnesses the powerful Points.com framework allowing OnePass members the ability to not only openly exchange points/miles but also to make purchases via gift cards at hundreds of such recognized major retailers as Best Buy® and Target.
CEO of Points.com, Rob MacLean, noted how huge the over 35M-member Continental OnePass is within the airline industry and described the benefits of this expansion of the relationship between the two companies as twofold, in that it allows Continental’s members to get their hands on even more OnePass miles via leveraging of other programs while boosting the overall value of the program.
Senior VP of Marketing Programs and Distribution for Continental, Mark Bergsrud, explained a little further, pointing out how the customer satisfaction of OnePass members would be massively increased via this expansion of the partnership, which he characterized as “a natural next step” for Continental.
Also available to OnePass members will be the powerful mileage balance tracking capabilities of the Points.com platform, allowing users the ability to quickly appraise mileage over two dozen other programs like American Airlines AAdvantage®, Alaska Airlines Mileage Plan, Delta SkyMiles® and US Airways Dividend Miles.
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