Cinedigm Digital Cinema, www.cinedigm.com – the global leader in bridging the gap between theatre and the digital space by transforming the film landscape via partnering with studios and film distributors/exhibitors (to bring digital cinema format to the widest possible audience), announced an agreement with Cobb Theatres today which will result in the addition of 170 screens at 14 locations as part of CIDM’s Phase 2 digital cinema deployment program.
Cobb Theatres is a member of the National Association of Theatre Owners’ (NATO) Cinema Buying Group (CBG), and will participate in this exhibitor self-financed agreement, expanding its entertainment options significantly with everything from 3D movie extravaganzas and concert films to live sports and event programming.
The widely known and trusted Cobb Theatres, which have built an exemplary reputation for offering the best in entertainment for over 90 years, will even have five of their premier dinner-and-a-movie concept CinéBistro locations participating under the deal.
COO of Cobb Theatres, Jeremy Welman, praised CIDM as an ideal choice for assisting in the digital infrastructure transition, and spoke with confidence of the numerous efficiency improvements and programming choices that such innovation (for which Cobb is also well known) will entail.
President of CIDM’s Media Services Group, Chuck Goldwater, characterized Cobb as an “ideal exhibitor partner for Cinedigm” due to their consistent commitment to both their guests and innovating along productive lines.
Goldwater pledged to work hand-in-hand with Cobb in maximizing the operational and programming benefits of the Cinedigm digital cinema platform.
The CIDM Phase 2 plan is projected to tack an additional 10k screens onto the global roster of fully digital theatre venues and has (as of this agreement) signed a total of 43 exhibitors representing some 5,600+ Cinedigm-Certified™ screens to date, including 15 other members of the CBG (over 650 screens).
Because such digital theatres are fully networked architectures which function as turnkey systems, they are simple and cost-effective from an operational standpoint, while offering a great deal of flexibility and convenience for patrons and movie-goers alike.
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