Monday, September 27, 2010

Artfest International, Inc. (ARTS.OB) Subsidiary Launches Celebrity-Studded Ad Campaign to Bolster Distribution Footprint

Artfest International, www.artfestinternational.com – wholly-owned subsidiary, StarFest Direct, www.starfestdirect.com – announced the launch of its “Honey I’m Working” TV marketing campaign today in an effort to facilitate the operations of its independent distributor base.

Artfest is a specialist aggregator of the parallel interests of artists, inventors, decorators, designers and art galleries, bringing together these related disciplines to achieve a globally integrated profile that benefits everyone involved.

StarFest Direct has carved out a very sizeable chunk of the $835M virtual sports memorabilia and social gaming market via resale of images from some of the world’s most recognized photographers, like Frank Worth, through StarFest Direct Independent Dealers and Associates.

This new 30-second spot will go out via Time Warner Cable and Time Warner On Demand, simultaneously with a host of other mediums and the Internet (YouTube, etc.), in addition to ARTS subsidiary Art Channel, Inc.’s www.ArtChannel.TV portal.

This first spot is just the beginning of a whole series of commercials featuring high-profile celebrities whose central thesis extols the lucrative upside of engagement with StarFest Direct as a direct distributor, bearing the tagline “your ticket to the stars”.

Ed “Too Tall” Jones, the legendary NFL Hall of Famer who helped bring the Dallas Cowboys to three Super Bowls and three NFC championships in his 15 year career, stars in the first spot, which encourages potential direct distributors to start their own business based on the appreciating value of sports and memorabilia assets.

International CMO for ARTS, Angie Tassan, pointed out the new and improved StarFest catalog and website, which have been overhauled and redesigned to more efficiently serve the interests of the distributors, with a particular emphasis on sports and memorabilia.

This is an attractive concept, both for sports enthusiasts/fans and athletes/celebrities. Average fans can start their own profitable distribution business while celebrities can monetize their fan base, and StarFest Direct is free to join, making this a potential “fire-starter” concept with runaway growth potential.

Art Channel’s VP of Productions, Bill Strother, noted the state of the economy and proffered this up as a great way for people to bring in extra income while enjoying their favorite sports and entertainment programs. Strother also noted that he was proud that the Company is able to enhance and change lives while providing an opportunity for individuals supplement their income.

CEO of ARTS, Edward Vakser, asseverated his colleagues’ sentiments and noted that ArtChannel TV recently moved production, master control and broadcast operations to Dallas-based Maximedia Studios, where a 33k sq ft studio will meet future growth needs.

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