MyScreen Mobile Inc. (MYSL.PK) has designed a new way for advertisers to communicate with consumers. MyScreen is a patent-pending innovative marketing and advertising solution within the mobile communication industry. MyScreen Mobile Inc., headquartered in Toronto, Ontario, has established both a permission and incentive-based marketing model. It allows mobile subscribers to receive compensation for allowing targeted rich-full screen, contextual advertisements to appear on their mobile device at the end of a call.
MyScreen provides a software solution that resides on the users’ mobile phone. It is able to deliver media content in the form of static ads or video, as billboard displays to the mobile handset. Because it does this at the termination of a call, it in essence has a captive audience. Mobile users are able to see these ads and messages and in exchange, they receive compensation based on their carrier’s protocol for the advertising program. They may receive airtime, ringtones, mobile games, and possibly cash for every advertisement they view. MyScreen has named this PPAV or paid per ad view. A mobile user continues to use their device as they normally would. This advertising system does not impede on the normal usage of their device.
Users who enroll in the MyScreen platform supply certain pertinent demographic information about themselves. This demographic information aids advertisers in marketing and promotional efforts for their goods and services. MyScreen enables advertisers to monitor ads viewed, click thru rates, action rates where requested, and real time success of an advertising campaign, in real time. With access to a global audience of MyScreen™ subscribers, advertisers can target consumers on their mobile handset and benefit directly from one-to-one communication.
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