Tuesday, November 18, 2008

EV Transportation, Inc. (EVTP.OB) Plans for Obtaining a Larger Market Share

EV Transportation is a unique car rental company in that it is the only truly environmentally-friendly group of its kind, solely offering electric and low-emission vehicles. EV is currently in the process of positioning itself for intense growth in a rapidly evolving sector of the car rental industry. As of 2007, the industry as a whole logged revenues of roughly $21 billion, more than ninety percent of which was generated by the following four top players: Enterprise (including recently acquired Alamo and National brands), Avis Budget Group, Hertz Global Holdings, and the Dollar Thrifty Group. With the exception of Hertz, each of these ownership groups resulted from the merger of two or more major rental brands.

EV Transport operates in the independent portion of the rental industry, comprising just seven percent of the whole, yet generating annual revenues of over one-and-a-half billion dollars itself. According to EV, the three-thousand regional brands of which this sector consists are in line to undergo consolidating mergers much like their significantly larger industry counterparts. The company intends to take advantage of the forthcoming changes, with more than a half-dozen independent brands having already been targeted for acquisition and roll-up.

It is through these planned acquisitions that EV Transportation aspires to extend the geographic range of its market footprint, and absorb potential revenues resulting from increased demand for low-emission, or fully-electric vehicles as an alternative to conventional rentals. With a sound execution of its core strategy for growth through acquisition, EV Transportation could be well on its way to becoming a nationally-recognized household name.

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