Recently, we had a chance to sit down with Performance Health Technologies (PFMH.OB) CEO Robert Prunetti. Appointed as President and CEO of Performance on March 15th, 2006, Prunetti reengineered the company, launching new marketing and product development strategies and eventually taking the company public.
While a leader in the boardroom, Prunetti is also a standout citizen. In 2003, Prunetti was named citizen of the year by the Greater Mercer County, New Jersey Chamber of Commerce. One of the main reasons for this recognition was Prunetti’s hard work and dedication with the Mercer County Open Space Trust Fund, which protected literally thousands of acres of the state’s natural resources in the area’s pristine natural spaces.
Though confronted with a busy schedule, Prunetti took time to answer questions about Performance Health Technology and its premier product, the Core: Tx®, which is designed to teach stroke victims how to rehabilitate themselves to make their lives, and the lives of their families, easier after enduring the physical difficulties engendered by a stroke.
QS: Please give a brief overview of the Core: Tx®?
Core:Tx® is a computer-based program that uses wireless motion-sensing technology designed for neuromuscular re-education, a technique used by rehabilitation therapists to restore normal movement in patients with orthopedic and neuromuscular impairments resulting from trauma, medical conditions and neurological conditions such as stroke and traumatic brain injury.
QS: Is Performance Health strictly an NJ Company?
While Performance Health Technologies is based in Trenton, N.J., distribution partners like Interactive Metronome, based in Chicago, are helping bring our technology to a large clinical population across the country.
QS: Are there any products by Performance we should be on the lookout for?
Future products will include internet enabled software and hardware systems that allow users even more flexibility with their exercise routines, whether rehabbing from an injury or condition, or building strength and coordination.
Recently, PHT signed an agreement with Minneapolis-based Logic Product Development. Under the agreement, Logic, a product development and manufacturing company, will improve the usability and design of the next-generation Core:Tx® rehabilitation device. The updated version will be significantly smaller and lighter, read movement in multiple directions, and have multi-use capabilities for a more complex exercise program.
The product will also be able to run on Bluetooth technology for greater accuracy and improved signal strength, enabling the Core:Tx® to account for a more peripheral movement. The device is scheduled to be ready for release, along with the next generation of Core:Tx ® software, which is planned to be web-enabled to allow for remote access to the therapy. With this product, patients will be able to remain connected to their physical therapists via the Internet.
QS: Where do you see Performance Health going in the next decade?
The market for consumer-electronic-based therapeutic and well-being products is expected to grow by 20 percent per year, reaching about $4 billion worldwide by 2010. Performance Health Technologies, Inc. is currently leading the way in the development and marketing of innovative products that guide and monitor exercise and rehabilitation. We remain committed to constant innovation of our products through the convergence of clinical knowledge and cutting-edge technology. Markets such as general fitness, sports performance exercise, and corrective exercise are targets for our products.
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