Today, Changing Times Vitamins announced that a licensing agreement has been signed with King Features Syndicate, Division of Hearst Corporation, one of the United States’ largest diversified media companies. Through the agreement, Changing Times Vitamins acquired the right to use Popeye(R) and associated characters to promote its line of water drinks.
During the Summer Olympics, Charging Times Vitamins used the Popeye image in a cartoon commercial for its RecoveryX sports/energy drink and experienced great success. The company has further plans to introduce new Popeye Water for children in the near future.
Brian Jensen, spokesperson for CTV, stated, “Popeye is an American icon and is known and loved throughout the world, and we’re thrilled to be using him with our entrance into the children’s sector of the drink market. We also plan to do joint commercials with Popeye and our sports/energy drink RecoveryX, using baseball superstar Manny Ramirez as our lead spokesperson.”
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