Stratos Renewables Corporation (SRNW.OB), a company focused on becoming a major force in the sugarcane ethanol industry in Latin America, continues to keep the community in mind even while it expands. To obtain property to grow and to create sugarcane crops, Stratos must create ties with residents to expand the needed acreage to produce ethanol.
Stratos has the majority of its acreage in Lambayeque, which is a rural section of Peru with the best farmland in the country. As one of the oldest communities in northern Peru, Lambayeque has not changed much in the last 500 years. The people in the area are very protective of the land on which they live and work. The farmers have received many offers on their land over the years, but have been reluctant to turn their family heritage over to outsiders.
Knowing how much the farmers are a part of the land that most families have owned for generations, Stratos came into the community with a healthy respect for the farmer’s point of view. The company actually organized short training seminars with leaders in the community so that these individuals could better understand what Stratos was all about and what the company wanted to do.
San Martin de Porres, a leading university in the area, sponsored the seminars. The university’s faculty assisted in recruiting locals to participate in the seminars. The Stratos team conveyed a basic plan of the sugarcane project by utilized “talking maps” that showed participants the past, the current situation, and the possible future of the region.
All the individuals who attend the seminars receive a certification from the university. Participants leave the seminar with an understanding of the possible future for the community and a sense of pride that they will have a part in creating a healthier environment. Stratos has definitely taken a healthy approach to creating a sense of community between themselves and the local farmers.
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