Mixed Martial Arts (MMA) has become one of the fastest growing sports in the United States. With the first matches taking place back in 1993, MMA was once a pure underground sport, but beginning in this century new rules and investors gave the enterprise a new look.
In 1997, MMA literally went underground after being banned throughout most of the United States. After strict rules were imposed and a successful public relations effort was launched by the Ultimate Fighting Championships (UFC) and Zuffa, LLC, the company that purchased the UFC, MMA began to be sanctioned by various boxing and other sports commissions. This rehabilitation process ultimately paid-off, and in 2001 the UFC returned to Pay-Per-View television and with it a new audience.
Today, MMA is dominated by the UFC in the United States, which is primarily owned by a holding company called Zuffa, LLC. It is estimated the UFC commands at least 80%, up to possibly 90%, of the entire mixed martial arts market. While there is no indication the UFC’s dominance will waver anytime soon, there are many who believe and anticipate that the organization will be losing some of their star fighters, as they age or want to fight in other organizations around the world. There have been much publicized criticisms of UFC’s President, Dana White, by current and past fighters regarding pay disputes and contract negotiations.
New fight organizations continue to enter the mixed martial arts market. Affliction, a leading clothing brand, and Donald Trump have partnered to form Affliction Entertainment in order to promote MMA events and the Affliction clothing brand name. Affliction entertainment has also seen some successes, with their first event generating over $2 million in gate receipts and nearly 100,000 pay-per-view buys.
The Fight Zone, Inc. is focused on developing and promoting Mixed Martial Arts (MMA) sports, as well as its athletes, on a global basis. The company is strategically positioning itself in this industry as it is one of the fastest growing industries in the nation, and is committed to developing the highest level of fighters. The company’s services encompass discipline training, strength and conditioning training, management, marketing and sponsorship programs.\
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