The recent announcement by
OurPet’s Company (OTCQX: OPCO) of a new strategic partnership with the Japanese
software developer, Aplix IP Holdings Corp., shows that the Fairport Harbor,
Ohio, company is exploring new frontiers in the pet technology market. Just as
new digital technologies have expanded and are continuing to expand our
capabilities, they are opening up new possibilities for our pets.
There are existing pet tech
devices on the market currently, allowing you to stay in complete contact with
your pets. One of the most basic pet tech devices is, of course, a GPS tracker.
A tracker can substantially reduce the amount of time you spend in a state of
anxious insecurity regarding your pet’s whereabouts. Then, if you want to see
where your dog goes (and who doesn’t?) there’s a company that makes a harness
fitted with a camera. As pet-parents become more comfortable with new
technologies for themselves, it’s apparent they will want to extend their
application to the pet members of the family.
Social media is not only for
pet-parents. You may have your Facebook (NASDAQ: FB) account. Your dog can have
a homepage on Pack. Pack allows you or your dog, it’s not clear which, to
‘connect with your pack’. If you have a Twitter (NYSE: TWTR) account, why don’t
you get one for your canine? Puppy Tweets is an electronic dog tag that sends
messages to your home computer, and then Tweets to you. Welcome to a brave new
world!
The technology that may help
OurPet’s Company get a paw-hold in these lucrative markets may be the
WirelessIDEA platform. Aplix IP Holdings Corp. showcased its WirelessIDEA
software-based technology for machine to machine (M2M) applications at the
International CTIA Wireless IT & Entertainment trade show in San Diego back
in October 2009. WirelessIDEA provides tools that enable rapid development of
M2M applications. Aplix is well-known for its JBlend, a Java Micro Edition
(Java ME) platform for embedded software, which has been installed in close to
three-quarters of a billion devices worldwide.
This sort of innovation is nothing
new to OurPet’s Company. The company has a history of developing bright ideas.
Its first was the introduction of the Big Dog Feeder, which made it easier for
big dogs to eat by elevating the feeding bowl – low tech, but effective. The
Big Dog Feeder has, over the years, enjoyed great success, but OurPet’s Company
isn’t the sort of outfit to rest on its laurels. Its founder is an enterprising
dynamic engineer who has been elected to the National Inventors Hall of Fame.
Today, the company actually sells more toys for pets than feeding products. In
recent years, OurPet’s Company has been growing at twice the rate of the
industry. Since 2010, it has had an annual compounded growth rate of about 6%.
That seems very likely to increase as OurPet’s Company gears up in pet tech.
For more information, visit the
company’s website at www.ourpets.com
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