The Renaissance is a paradoxical
period in history. It gave us Michelangelo and da Vinci, but it also gave us
the Borgias and their own distinctive brand of terrorism. By all accounts, the
Borgias even concocted their own poison, the cantarella. Today, we have our own
Borgias in the food processing industry. Content Checked Holdings, Inc. (OTCQB:
CNCK), has revived the old profession of food taster with its innovative range
of apps.
Kris Finstad, CEO of Content
Checked, has been featured by numerous media outlets, including a recent
interview with BusinessRockstars (http://dtn.fm/H3zm3). Finstad founded the
company in July 2013 to create a revolutionary marketplace for people with
dietary restrictions and the organizations who cater to them. Content Checked
has introduced, so far, three cutting-edge apps that provide comprehensive and
accurate content information and in-depth allergen and migraine definitions for
most U.S. food products, the reception to which has been tremendously positive.
The company is already generating revenue. Its latest 10-Q filing reveals
revenues of $657,850 for the 6-month period ending September 30, 2015.
Before founding Content Checked,
Finstad was chairman of a UK-based offshore fund. He has also co-founded and
funded several startups in the technology, real estate and bio-tech fields and
holds several board member positions with various organizations. Founding
Content Checked grew out of his frustration as a father, not knowing what foods
to buy to avoid triggering his daughter’s allergies and intolerances. The first
app launched by the company, ContentChecked, tackled the problem of food
allergies and intolerances.
ContentChecked, like later apps
released by the company, can be downloaded on a smartphone and allows a shopper
to scan a product’s bar code and determine if it is safe for consumption. The
app provides access to an expansive menu and recipe database with directions
and ideas on food preparation for avoiding allergic reactions, depending on a
user’s allergy settings. The ContentChecked app’s database includes over
400,000 products in the U.S. and is continuously being expanded and updated.
The database not only lists allergens and food ingredients, but indicates any
links between the two. The ContentChecked app is also useful for food
manufacturers and distributors, since they are able to market to their target
consumers from a platform at the point-of-sale.
ContentChecked, MigraineChecked
and SugarChecked are a trio of easy-to-use apps for the modern, tech-savvy and health-conscious
shopper. It is estimated that over 38 million Americans suffer from migraine
and chronic headaches. As a result, it is no surprise that together,
ContentChecked, MigraineChecked and SugarChecked, have had over 2 million
downloads and 66 percent of users are active at least 5 times a week. With
SugarChecked, you can scan the barcodes of grocery store products and determine
the kind of sugars contained within. The app identifies four main types of
sugars that consumers can avoid, including added sugars, artificial sweeteners,
natural low-calorie sweeteners and sugar alcohols. SugarChecked is an easy
shopping tool that allows consumers to decipher often-misleading food labels
and receive recommendations for healthier alternative products as they shop in
real time.
CEO, Kris Finstad, has ‘skin in
the game’. In a recent letter to shareholders, he said, “As a measure of my
confidence in Content Checked as a company and as a brand, in September 2015, I
converted approximately US$1.1 million of my funds advanced to the Company into
shares of the Company’s common stock, at a conversion price set at US$0.96 per
share.”
For more information, visit
www.contentchecked.com
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