Earlier today, Agora Holdings, Inc. (OTC: AGHI), parent
company of Geegle Media, unveiled new enhancements to its FRAME social media
management software designed to optimize its functionality for businesses,
public relations firms and investor relations agencies. FRAME allows users to
employ a single dashboard to publish brand-relevant messages and updates across
a wide variety of social media platforms, effectively enabling businesses to
create and maintain marketing and outreach campaigns more efficiently than ever
before. Following today’s update, FRAME also features several advanced
functions – including engagement and customer care tools, measurement of
campaign success via social media performance and comprehensive reporting,
which offers insight into how often posted content is shared and mentioned
across social media platforms.
“The concept of a built-in analytics system with the option
to schedule posts is not new,” Dan Terziev, chief executive officer of Geegle
Media, stated in today’s news release. “What IS new is our concept of
delivering this platform without the usual problems associated with competitor
systems. A truly user-friendly social media management and engagement tool has
yet to be built, and Geegle Media sees the opportunity and capability to
deliver on this need.”
FRAME is available on Android and iOS devices, as well as
desktop computers, and is already integrated with a wide selection of leading
social networks, including Twitter (NYSE: TWTR), Facebook (NASDAQ: FB) and
Instagram. Agora is also exploring development to integrate additional
platforms, such as LinkedIn (NYSE: LNKD), Google+ (NASDAQ: GOOG), YouTube and
Tumblr (NASDAQ: YHOO), in the coming months. According to data from Pew
Research Center (http://dtn.fm/vpUQ1), this collection of networks gives FRAME
users near comprehensive access to the roughly 74 percent of online adults who
use social networking sites. As of September 2014, approximately 71 percent of
those individuals used Facebook, 23 percent used Twitter and 26 percent used
Instagram.
According to a report by leading market research firm
MarketsandMarkets (http://dtn.fm/B27w4), the global social media analytics
market is set to grow from about $1.6 billion in 2015 to roughly $5.4 billion
by 2020, achieving a compound annual growth rate of 27.6 percent. As social
media analytics continue to take center stage for marketers in a wide variety
of industries, the newly enhanced FRAME social media management platform is
specially designed to contribute to participating organizations’ bottom lines,
allowing them to save time and money by releasing content in a manner suited
for specific strategic objectives. Look for Agora to benefit from its foothold
in this expansive market as it continues to pursue sustainable growth in the
months to come.
For more information, visit www.agoraholdingsinc.com
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