There’s hardly an industry or
company that wouldn’t benefit from a profitable, strategic acquisition.
Identifying a qualifying candidate, conducting due diligence, obtaining the
financing, and executing the overall acquisition is where it gets tricky, but
for the management team at Halitron, Inc. (OTC: HAON), well-calculated and
successful acquisitions are first nature.
Focusing on sales, marketing and
manufacturing businesses, Halitron strategizes to acquire bankrupt, distressed
or insolvent companies and roll them into one operating infrastructure. The
company recently entered into three separate letters of intent regarding
profit-generating acquisitions expected to generate over $1 million in
annualized sales. With completion expected in the first quarter, the company
says these acquisitions will serve as the base of operations from which
Halitron will explore future add-on acquisitions.
One specific challenge of the
typical acquisition model is managing the costs associated with manufacturing,
distribution and overhead. Halitron overcomes this obstacle by targeting
several strategic acquisitions to maintain a low overhead for manufacturing,
distribution, sales, and marketing techniques, primarily focusing on highly
scalable digital marketing.
The company aims to take advantage
of NAFTA and low DUTY costs, as well as low freight expenses, by owning the
brands that sell to the end user, using its company-owned manufacturing center,
and then distributing the products from a single distribution center in
Tijuana, Mexico.
This business model enables
Halitron to operate at high gross margins and implement online digital marketing
techniques designed to drive sales growth of the brands it owns.
“Throughout the fourth quarter we
focused on building a pipeline of acquisitions to lever a business model that
includes a strong manufacturing base located just over the border from San
Diego, California,” Halitron CEO Bernard Findley stated in a news release
earlier this week. “Halitron, Inc. will acquire recognized brands that
primarily sell product throughout the U.S. market. By manufacturing product and
selling to the end user, this vertically integrated business model will be able
to operate profitably and will be developed as a platform to absorb newly
acquired businesses and then ‘roll’ them into the existing infrastructure.”
Findley has 20 years of experience
working with small- to mid-size businesses. The first part of his career
focused on growth opportunities in which he would build up sales and sell the
businesses, and the latter part orchestrating a roll-up of 16 bankrupt,
insolvent, and distressed brands. He has worked in many industries like medical
devices, promotional products, and direct marketing, and over the past five
years has rolled up and then exited 16 brands that, without his guidance, were
bankrupt or out of business. Today, these brands exist and are operating under
new owners.
As CEO of Halitron, he now applies
his knowledge of how to take advantage of strengths within a business, reshape
the business plan, and then execute on the deliverables.
For more information, visit the
company’s website at www.halitroninc.com.
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