Back in 2001, Ms. Gay, a frail
85-year-old, was out walking her dog, Blue, in Florida. She slipped and,
falling to the ground, couldn’t get up. It wasn’t long before her plight was
noticed by a ‘gator. Alligators in Florida typically measure over eight feet
and weigh about 800 lbs. The only thing standing between her and certain death
was her little Australian Blue Heeler, weighing in at 24 inches and 50 lbs,
which took up a position in the line of the advancing predator. Ms. Gay watched
the encounter with terrified, unbelieving eyes as the dog dodged, again and
again, the giant jaws that snapped shut as the ‘gator attacked and advanced.
Blue continued his rearguard action as he retreated until, spying a breach in
the enemy’s defense, he sprang in and ripped one of its eyes out. The reptile
turned and fled.
Such remarkable valor and loyalty
can only come from a well-developed intelligence and emotional capacity. Dogs
are very intuitive and appear to be particularly able to sense our emotional
state. Some possess an innate ability to detect the onset of an epileptic
seizure, hours before symptoms are experienced. With their keen sense of smell,
they can ascertain subtle chemical changes in perspiration that signal distress
or malfunction. Diabetes alert dogs can assist sufferers of hypoglycemia, which
affects mostly people with type 1 diabetes, because they sense when their
owner’s blood sugar is dropping rapidly or is dangerously low. But having a
mind has a downside, too. Just like us, cats and dogs can become bored. Just
like us, they require mental stimulation. When the Roman poet, Juvenal, prayed
for a healthy mind in a healthy body (mens sana in corpore sano), his entreaty
might have been for our feline and canine friends as well.
OurPet’s Company (OTCQX: OPCO) has
been demonstrating its progressive attitude toward pets by recognizing their
mental facets. Its approach has always been based on thoughtful analysis, not
only of their physical well-being and safety, but their cognitive expression
and emotional equilibrium. For example, it has developed a large (4-inch) IQ
Treat Ball® that can be adjusted to suit a dog’s learning grade. The Treat Ball
is filled with goodies which can only be obtained if the canine is able to
discover the way in. To do so, it must uncover the hatches and apertures on the
surface of the ball. It’s motivated to do so by the smell of the treats and
their sound as it moves the ball around. Built on the same concept but simpler
is the Buster Food Cube. The Buster Food Cube is filled with treats, and a dog
must turn it in a way that allows the treats to slip through a small circular
hole on one side of the cube. Innovative products like these for dogs, and
cats, constitute about 50 percent of OurPet’s Company’s revenues, which were
$22.8 million in 2014. 2015 revenues are expected to be reported within the
next few weeks.
A press release
(http://dtn.fm/Vb98R) announcing the latest market study by the American Pet
Products Association (APPA), the 2015–2016 National Pet Owners Survey, estimates
that the average amount spent annually on toys for dogs is $47. The survey also
reports that there are some 77.8 million pet dogs in the U.S. Putting these two
numbers together suggests that the market for dog toys has the potential to
reach $3.7 billion if every household with a dog spends the average. A similar
computation for feline toys puts the market potential at around $2.4 billion.
The APPA study estimated a U.S. pet cat population of 85.8 million and the
average annual per cat expenditure at $28.
These are markets that OurPet’s
Company is just beginning to scratch. It is marketing its wide variety of
premium, innovative, quality toys and accessories specially designed to awaken
pets’ natural instincts under the OurPets brand. There’s tremendous room for
growth and OurPet’s Company is in gear to increase market share. The company
has been growing at an annually compounded rate of over 6%, twice the industry
rate. OurPet’s Company’s strategic business plan calls for annual
year-over-year sales growth of 15%-20% with targeted net income as a percentage
of sales in the 10%-12% range. OurPet’s Company, with its innovative energy, is
beginning to look like the Apple (NASDAQ: AAPL) of the pet toy industry.
For more information, visit the
company’s website at www.ourpets.com
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