Today’s English language learners have access to more
sophisticated tools and technology than ever before, but that doesn’t mean that
there’s nothing to be learned from the eager students of the past. In a recent
news report, Nageen Mustafa, a Syrian refugee with surprisingly strong English
skills, recounted how she learned English by watching the popular soap opera
Days of our Lives, and her story is far from an isolated incident. In fact,
it’s possible that Hollywood, along with its most famous characters, has done
more to teach English in the developing world than any educational outreach
program ever created.
The draw of films and television series is easy to
understand. Instead of looking at repetitive, sometimes boring learning
programs and flashcards, films such as Taxi Driver and Top Gun combine
education with first-class entertainment that makes learning a new language
more fun. Industry research has confirmed this hypothesis, with bimodal input –
which includes both sound and video – consistently increasing comprehension and
vocabulary in English language learners more effectively than less engaging
techniques. Lingo Media Corporation (OTCQB: LMDCF) (TSX-V: LM), through
subsidiary ELL Technologies, is putting this research to good use with its
groundbreaking Speak2Me learning platform.
With Speak2Me, Lingo Media leverages its large library of
digital content to create customized curriculums that suit the specific needs
of its customers. The company has already secured contracts for this technology
with a collection of diverse organizations – including municipal governments in
Colombia, the University of Guadalajara in Mexico, the Peruvian Navy and the
National Training Service (SENA) in Colombia.
“Learning English in an easy to use digital format is
essential, especially for the military, government, corporate and academic
industries,” Gali Bar-Ziv, president and chief executive officer of ELL
Technologies, stated in a news release. “Through our large digital learning
library, we are able to quickly and seamlessly build custom digital solutions
based on the client’s needs.”
Building on the success of old VHS cassettes and subtitled
movies, Lingo Media is continuing to progress toward its goal of changing the
way the world learns English. As it expands its foothold in the pivotal Latin
American learning markets, the company is in a formidable position to establish
a sizable and sustainable presence in the evolving market for English language
learning solutions in developing markets around the globe.
For more information, visit www.lingomedia.com
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