As both adult and childhood obesity rates continue to rise,
it’s interesting to observe that alternatively, the nation’s organic food trend
is also rising. But it’s more than just weight conscious consumers driving the
increase. The industry is also advancing as more consumers seek healthy foods
void of pesticides, genetically modified organisms (GMOs) and antibiotics.
According to a 2013 report from the Centers for Disease
Control (CDC), more than 20,000 pesticides products are being marketed annually
in the United States, adversely impacting the health of both consumers and the
environment. As more consumers become aware of the health concerns, the demand
for organic foods is on the rise, sending the organic food market on a growing
spree estimated at 14% CAGR during 2014-2018 (United States Organic Food Market
Forecast & Opportunities, 2018).
While organic meat, poultry and fish are expected to pick up
pace in the four-year period, organic fruits and vegetables – as they do now –
will lead the growth.
These trends are a driving point for Fresh Promise Foods, a
brand acquisition company focused on the health and wellness food and beverage
industry primarily through its majority-owned subsidiary, Harvest Soul. Harvest
Soul is rapidly growing its namesake among the organic and broader health food
industry through the development and marketing of innovative USDA organic and
GMO-free food and beverages.
Utilizing some of the world’s healthiest ingredients,
Harvest Soul creates a nutritionally-dense combination of fiber-rich vegetables
and fruits mixed with tasty bits of chewable seeds, nuts and berries. By
encouraging chewing during consumption, these revolutionary juices have been
shown to jumpstart digestion and promote improved nutrient absorption. All of Harvest
Soul’s chewable juices are HPP Fressurized™, preserving “straight from the
harvest” freshness and nutrients not possible with heat pasteurization.
Even more applicable to industry demand, the company’s use
of USDA organic ingredients ensures that its products aren’t produced using
harsh chemicals and fertilizers. Organic farmers and producers avoid many
conventional methods and opt for approved natural fertilizers and crop rotation
to manage the soil, plants and weeds. To be considered “organic,” a product has
to be made up of at least 95% organic ingredients, which controls the
conventional ingredients that can be used.
In 2013 alone, the U.S. organic industry grew nearly 13% to
reach $40 billion in sales, representing considerable market opportunity for
innovative, unique products that fit growing consumer demands.
Since launching its chewable juice products online in
December 2014, FPFI has made considerable progress in expanding Harvest Soul’s
presence among the health-conscious demographic, exhibiting its products at key
industry trade shows and expanding its distribution network.
FPFI has also secured product placement in all 32 Whole
Foods Market locations in its five-state southern region and entered into a
distribution agreement with San Francisco-based Optimum Sales in order to
expand its distribution footprint to include the West Coast and Pacific
Northwest. The company most recently launched its e-commerce storefront website
on Amazon.com (NASDAQ: AMZN) and introduced a new, highly experienced VP to
head the e-commerce channel. Harvest Soul has stated its plans to integrate
incremental improvements to the site on an ongoing basis, deepening its online
presence and market reach.
For more information, visit www.freshpromisefoods.com
About QualityStocks
QualityStocks
is committed to connecting subscribers with companies that have huge potential
to succeed in the short and long-term future. We offer several ways for
investors to find, evaluate, and learn more about investing in these companies.
The Quality Stocks Daily Blog http://blog.qualitystocks.net
The Quality Stocks Daily Videos http://videocharts.qualitystocks.net
The Quality Stocks “Ones to Watch” http://gotstocks.qualitystocks.net
Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net
No comments:
Post a Comment