“Boxed Water is Better.”
It’s a simple sentence that represents a powerful message
about the environmental impact of the bottled water industry. Landfills across
the United States are overflowing with more than two million tons of discarded
water bottles, and this plastic packaging will take more than 1,000 years to
biodegrade, according to the Santa Clara Valley Water District. Despite the
environmental concerns, the national bottled water industry is thriving.
According to a study by Statistic Brain Research Institute, annual spending on
bottled water in the U.S. was estimated at $11.8 billion in 2014. That’s
roughly 167 plastic bottles per person each year!
While major beverage companies such as PepsiCo (NYSE: PEP),
Coca-Cola (NYSE: KO) and Nestle (OTC: NSRGY) continue to capitalize on the
performance of the bottled water market, a company in Grand Rapids, Michigan,
is on a mission to minimize the impact of portable water solutions with a tried
and tested packaging formula that’s just simple enough to work. Boxed Water Is
Better LLC publicly launched Boxed Water in March 2009. Boxed Water is packaged
in a 100 percent recyclable carton that has less than half of the carbon
footprint of a PET bottle. To date, the company has secured placement in a
variety of popular shopping destinations – including Costco (NASDAQ: COST),
Whole Foods Markets (NASDAQ: WFM) and Kroger (NYSE: KR).
While Boxed Water Is Better LLC continues to make progress
toward cracking the bottled water industry in the U.S., a similarly sized
opportunity is available in Canada. The Canadian distribution rights for Boxed
Water are held by RM Fresh Brands, which was acquired by Legacy Ventures
International, Inc. (OTC: LGYV) in October.
According to a report by the Canadian Department of
Agriculture, annual per capita consumption of bottled water increased by more
than 107 percent from 1999 to 2009, accounting for roughly 10.6 percent of all
non-alcoholic beverage sales in 2009. In the months to come, Legacy will look
to capitalize on this market performance by offering an ecofriendly
alternative. Currently, Legacy is focused on increasing brand awareness across
Canada through the use of viral, event-driven marketing campaigns. Recent
partnerships with major events such as the Toronto Film Festival and Holt
Renfrew’s Holiday Kick Off have illustrated the massive potential of this
strategy.
As the Boxed Water brand continues to gain steam in both
domestic and international markets, Legacy is in a favorable position to
realize sustainable financial growth. For prospective shareholders, ongoing
efforts to disrupt the Canadian bottled water industry with a more
environmentally conscious alternative make Legacy an intriguing investment
opportunity moving forward.
For more information, visit www.legacyventuresinc.com
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