Since opening its first location in 2009, Giggles N’ Hugs
has leveraged an innovative, award-winning family restaurant concept to promote
rapid industry growth. Today, the company owns and operates three locations in
and around Los Angeles, and it’s currently working with mall owners to expand
this national footprint in the months to come. Last month, GIGL gave
prospective shareholders some insight into this process when it revealed
negotiations to expand its existing partnership with Westfield Corp. (OTC: WEFIF),
one of the largest mall owners and operators in the world, and, potentially,
open additional locations in the near future.
“Westfield is thrilled to have Giggles N’ Hugs as a tenant
and would like to strengthen our relationship… by having more locations in our
shopping centers and airports,” Shannon Westmore, vice president of leasing for
Westfield, stated in a news release.
GIGL aims to operate 12 company-owned locations by the end
of 2017 while continuing to actively explore franchise opportunities. In
addition to expanding its presence in southern California, the company has
outlined plans to extend its reach along the West Coast. Earlier this year,
GIGL highlighted Seattle and San Francisco as key markets of interest moving
forward. The company expects to receive significant discounts from current
market rents and attractive tenant allowance on new locations as a result of
the early successes of its existing restaurants.
Franchising opportunities could also present GIGL with
immense growth potential if and when the company decides to pursue the
strategy. In a recent news release, Joey Parsi, founder and chief executive
officer of GIGL, stated that the company has received substantial interest from
both large multi-unit franchising operators and individual franchisees
regarding both domestic and international opportunities. To better assess these
opportunities, GIGL expanded its management team to include two executives –
John Kaufman and Philip Gay – with extensive experience in the franchising space.
By offering healthy dining options and an exciting
atmosphere for families, GIGL is addressing a significant unmet need in the
restaurant industry. Look for the company to continue executing on this proven
business model as it pursues potentially lucrative expansion opportunities in
the form of both company-owned and franchise locations in the coming months.
For more information, visit www.gigglesnhugs.com
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