Legacy Ventures International was recently highlighted in an
article by a contributor at the investment research platform Seeking Alpha. The
overview studied the company’s potential as a disruptive force in the
multibillion dollar Canadian bottled water market.
Legacy is a Nevada-based multinational conglomerate focused
on the acquisition of proven and high-potential businesses across a variety of
sectors. With a list of corporate objectives circling around the concept of
disruptive brands and ideas, Legacy seeks to deal in category game changers
that provide maximized market impact and traction while promoting rapid and
sustainable growth. A few months ago, the company implemented this strategy
through the acquisition of Toronto-based RM Fresh Brands, and, along with it,
the Canadian distribution rights to one of the most innovative and promising
brands in the bottled water space – Boxed Water.
Boxed Water is a fresh approach to remedying the
environmental nightmares associated with the ubiquitous plastic water bottle.
To get a better idea of the problem, consider the current scale of the U.S.
bottled water market. In 2013, wholesale revenues from bottled water approached
$12.3 billion, led by major beverage brands such as Coca-Cola (NYSE: KO),
Pepsico (NYSE: PEP) and Nestle (OTC: NSRGY). However, among the billions of
bottles of water consumed each year, only 27 percent are recycled. As a result,
more than two million tons of discarded water bottles have already been
deposited into U.S. landfills.
Instead of plastic bottles, Boxed Water is packaged in a
biodegradable box that’s reminiscent of a milk carton. The box is also key to
the product’s brand identity. Carrying a simple message of ‘Boxed Water is
Better’, this inconspicuous packaging effortlessly explains the concept of
Boxed Water while attracting the attention of ecologically-aware consumers. The
current challenge for Legacy is putting this message in front of its target
audience. For that reason, the company is implementing a viral, event-driven
marketing campaign throughout pivotal Canadian markets.
In recent months, Legacy has showcased Boxed Water at major
events such as the Toronto Film Festival and Holt Renfrew’s Holiday Kick Off.
These partnerships, in combination with Boxed Water’s straightforward
packaging, are expected to play a key role in getting the word out about the
product by getting it into the hands of celebrities and other influencers.
Boxed Water represents an opportunity for Legacy to disrupt
the Canadian bottled water industry with an eco-friendly, easy-to-ship,
deceptively simple solution. As the company continues to identify and target
additional disruptive brands in both domestic and international markets, Boxed
Water represents the first step in a long term strategic plan to maximize
shareholder value for the foreseeable future.
To view the full Seeking Alpha article, visit
http://seekingalpha.com/instablog/344872-jay-currie/4558426-legacy-ventures-disruption-in-a-box
For more information, visit www.legacyventuresinc.com
About QualityStocks
QualityStocks
is committed to connecting subscribers with companies that have huge potential
to succeed in the short and long-term future. We offer several ways for
investors to find, evaluate, and learn more about investing in these companies.
The Quality Stocks Daily Blog http://blog.qualitystocks.net
The Quality Stocks Daily Videos http://videocharts.qualitystocks.net
The Quality Stocks “Ones to Watch” http://gotstocks.qualitystocks.net
Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net
No comments:
Post a Comment