Freedom Leaf recently announced a historic partnership with
one of the country’s oldest, largest and most recognizable non-profit
pro-cannabis advocacy groups, The National Organization for the Reform of
Marijuana Laws (NORML). Following the execution of a brand management
agreement, the NORML board of directors named Freedom Leaf as its manager of
business partnerships, new events and merchandising. This collaboration is
expected to boost the group’s brand awareness and revenue in the months to come
as it continues to focus on its ultimate goal of ending cannabis prohibition
across the nation.
“Freedom Leaf, Inc. is proud to have been chosen to be the
brand ambassador of NORML,” Cliff Perry, chief executive officer of Freedom
Leaf, stated in a news release. “Our vision is to promote and support
donations, membership, the NORML Legal Committee (NLC), business networking
events, musical festivals, NORML merchandise and educational seminar
components.”
NORML was originally founded over 45 years ago and currently
boasts more than 140 chapters and a national headquarters in Washington, D.C.
The group’s volunteers and advocates have been credited as a driving force
behind the evolving legal landscape surrounding cannabis – including the
introduction of bills to legalize medical cannabis, hemp and recreational
marijuana, as well as those to decriminalize possession.
The Freedom Leaf team is intimately familiar with NORML’s
mission. The company’s co-founder, Richard Cowan, served as national director
of NORML from 1992 to 1995, and he contributed approximately $200,000 in cash
contributions last year. In a news release, Cowan described the frustrations
associated with raising funds and vetting prospective partnerships, which are
both essential to the viability of NORML and a distraction from the group’s
overarching goals. Moving forward, Freedom Leaf will manage many of the
business aspects of NORML, allowing the group to remain focused on its efforts
to end cannabis prohibition.
As part of the agreement, Freedom Leaf is now authorized to
solicit companies to join the NORML Business Network, assist in vetting offers
from companies interested in licensing the NORML brand and undertake other
commercial activities that bring revenue to NORML in exchange for earned agency
revenue.
Over the past half-century, NORML’s efforts have had a major
impact on shifting popular opinion regarding cannabis prohibition. In 1969,
only 12 percent of Americans favored marijuana legalization, according to a
study by Pew Research. However, in a March 2015 poll, a majority of 53 percent
stated that the drug should be made legal. To date, marijuana has been
legalized or decriminalized in 27 states and the District of Columbia.
For more information, visit http://freedomleaf.com
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