Giggles N’ Hugs, Inc. (GIGL) Capturing ‘Bigger’ Target with Emphasis on Meeting ‘Smaller’ Needs

Giggles N’ Hugs is a first-to-market, award-winning family restaurant and play space that brings organic gourmet food together with a play environment for children in a 2500-square-foot play space in the middle of the restaurant.

The company was launched in 2010 courtesy of Dorsa and Joey Parsi’s vision when they could not find anywhere to go and have a meal that catered to the needs of their daughter. It was at that point the couple began to explore the question pertaining to why the market was void of a solution.

The Parsi’s soon recognized that all of the “kid friendly” restaurants did a pretty good job of catering to adults but strikingly seemed to miss the bigger target – the smaller customer. Everything from furniture to eating utensils seemed to address the needs of mom and dad but nothing about these environments was appealing to their children. As a mom, Mrs. Parsi was always thinking of ways to make life more fun for her daughter while making it a little easier for her and her husband.

The Parsi’s question beckoned, ‘how can there not be a single restaurant just for kids, yet also parent friendly?’ Why not develop a restaurant concept where parents can enjoy a healthy, delicious meal and the kids can act their age? As the Parsi’s question began to take shape, the couple pursued the answer to the question as to why they couldn’t go out to dinner somewhere where they didn’t have to keep telling their daughter to sit down and be quiet. And as with so many successful business ventures, their idea took shape out of market need.

Giggles N’ Hugs, Inc. now owns and operates kid-friendly restaurants with play areas for children under 10 years of age in California. The company owns and operates a restaurant in the Westfield Mall in Century City, a restaurant in the Westfield Topanga shopping center in Woodland Hills, and a restaurant in the Glendale Galleria in Glendale, California.

For more information on the company, visit www.gigglesnhugs.com

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