Youth and beauty. Beauty
and youth. No matter the order of precedence, youth and beauty are the two most
potent marketables in consumer sales. They have been the fire and legend of
countless supremely successful advertising campaigns and the driving force
catapulting many a company from below-the-radar obscurity to headline status.
Upscale fashion
companies that manage to attractively bottle youth and beauty and bring its
heady atmospherics to world markets quickly acquire a golden sheen. Glamour
clings to every exquisite accessory bearing their name. Legions of investors,
scratching their heads and wondering how they missed such a “obvious
opportunity,” trail along behind them.
Founded virtually on
the sands of Bondi Beach, a world famous surfer’s paradise in New South Wales,
Australia, Banjo & Matilda’s initial mission sounded sublimely simple: To
take the Australian beach-lifestyle, described by Daily Vogue as “sun-kissed,
athletic and effortless,” to the world.
Creating a line of
iconic apparel embodying the style, beauty and casually elegant culture of what
is frequently called the “quintessential Australian beach” was not, by a
record-breaking Bomb A wave shot, as simple as it sounded. The young company’s
co-founders, Belynda and Ben Macpherson, knew they had to do more than simply
produce an alternative to expensive-but-still-ordinary clothing. They had to
“encapsulate the freedom and uncomplicated, yet discreetly luxurious,
Australian Bondi Beach lifestyle” in their designs, and execute them with
topnotch quality and integrity.
Opulent, sensual,
hand-crafted sweaters, they believed, were the perfect product line with which
to launch the new venture. Sweaters did more than just “capture the freedom of
the beach lifestyle — the freshness of the ocean, warmth of the sand, and
soulfulness of the surf.” They could also be made of the finest natural,
organic, and sustainable materials — elegant multi-ply cashmere from Mongolia,
premium silk, and organic cotton. All selected, the Macphersons said, to be the
opposite of “fast-fashion in sustainability, longevity, endurance, and
lovability.”
“Cashmere keeps you
cool [in summer] and warm in the winter months,” Belynda Macpherson says. “It
will brighten up any day.”
Not to mention the
electrifying effect it can have on a graph or spreadsheet. Now offering a full
line of predominately cashmere pants, tops, dresses, sleepwear, hoodies, and
accessories as well as their ever-expanding line of “beachy statement”
fun-fashion sweaters, Banjo & Matilda revenues jumped 81.3 percent to
$1,724,181 in fiscal 2013.
By mid-2013, having
reached the outer limits of what they could achieve as a private firm, the
Macphersons decided to go public in the United States to, the company said,
“fund expansion and growth, and position us to benefit from current and future
opportunities.”
Company CEO Ben
Macpherson, a self-described “serial entrepreneur,” has also indicated that one
of his key goals in bringing Banjo & Matilda to the market is to position
the company for an APO (Alternative Public Offering), which could potentially
offer significant timeline and equity-building advantages relative to a
traditional IPO.
In an April 2014
statement, he noted that Banjo & Matilda is “taking a proven business model
and adding our special touches, including our creativity and eye for quality,
which in turn we hope will fuel further growth for the brand and the company.”
“As we celebrate our
public listing and welcome new investors into the Banjo & Matilda family,”
Macpherson continued, “it’s important to note that I believe this is just the
beginning … by combining our unique designs and Australian beach-lifestyle
heritage, and our approach to making beautiful products from the best materials
and as sustainably as possible, we believe Banjo & Matilda fulfills a
unique and very large segment of the global fashion and lifestyle market.
Certainly to date our success is a very strong indicator that this is true.”
Already carried in
stores and online by important international retailers such as Neiman Marcus,
Harvey Nichols London, Stanley Korshaks, Net-a-Porter, Intermix New York, David
Jones Australia, and major department and specialty stores in the U.S., UK, Europe,
Middle East, and Australia, B&M increased the number of retail outlets
carrying its garments by 122 percent in Q1. Based upon forward wholesale orders
received, it expects to expand that number by more than 400 percent by the end
of Q3.
In June 2014, the
company appointed HATCh, Inc., a leading New York-based international
fashion-branding specialist, to help spur even faster market penetration in
U.S. and Canadian retail markets.
For more information
about Banjo & Matilda, please visit: www.banjoandmatilda.com
About QualityStocks
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to find, evaluate, and learn more about investing in these companies.
Sign up for “The QualityStocks Daily Newsletter” at www.QualityStocks.net
The Quality Stocks Daily Blog http://blog.qualitystocks.net
The Quality Stocks Daily Videos http://videocharts.qualitystocks.net
The Quality Stocks “Ones to Watch” http://gotstocks.qualitystocks.net
Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net
No comments:
Post a Comment