Adaptive Media, a
multi-channel audience and content monetization company, specializes in mobile,
video and online display advertising. If the company’s first-quarter
performance, recent product launch, and initiatives for the remainder of the
year are any inclination, Adaptive Media is poised to continue its growth
pattern.
In the first quarter
of 2014, Adaptive Media grew its top-line by 19% to $731,604 over the prior
quarter, representing a year-over-year increase of 4777%. The main driver
behind this growth was the company’s acquisition of Ember, Inc., a real-time
bidding (RBT) platform that Adaptive Media uses for programmatic media-buying
and selling. Adaptive Media also cut its operating expenses by 32% to $1.4
million compared to comparable quarter of 2013.
In May, Adaptive
Media launched its Content Express product, which is based on the company’s
predictive content engine. Content Express is designed to spare publishers and
online editors the hassle of digging through libraries to find video content
relevant to on-page content by providing them with the ability to create a
smart player that scans keywords on the page and matches related video content.
Leveraging its
proprietary technology and team of engineers, salesmen and business development
personnel, Adaptive Media has drawn up a blueprint for growth and traction in
2014. This strategy includes boosting syndication and monetization deals,
increasing its publisher base, growing technical capabilities, driving
advertising demand, among other initiatives.
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