Thursday, June 20, 2013

VizConnect, Inc. (VIZC) Best-In-Class Video Marketing Platform Affordable for Even Small Companies

VizConnect has put together an extremely attractive cloud-based marketing platform that fuses mobile video, video storage, and distributed applications into a QR (quick response) Code-driven architecture that gives companies an easy-to-use way for connecting directly with consumers via what is essentially live-updateable advertising, all for a low $50/month fee.

Subscribers get 10 unique QR Codes to start with and the company even does branded and custom QR Codes that are more visually engaging, yet retain the same powerful feature set of a standard QR Code. Smartphone users can simply scan these codes and it will fire off dynamic content that can be readily updated to whatever campaign managers desire, ensuring that customers get the latest links, videos, or even custom forms to RSVP/sign-up via a fully customizable Call-to-Action page that can be set to play after a given video.

This is the perfect framework for marshalling advanced marketing campaigns into the commercial arena and because the content associated with the QR Code can be updated externally at any time, standard print signage and other deployments have unprecedented staying power compared to efforts without such a system. Small to medium-sized businesses can take advantage of the incredibly powerful VizConnect Mobile Marketing Platform to execute marketing on a scale that puts them in the ballpark alongside much larger companies, easily side stepping not only the inefficiencies of traditional media, but the diminishing returns as well.

The platform powers rich media at the push of a button executed through a highly intuitive and easy-to-use backend that lets managers keep an entire campaign’s digital footprint fresh and up to date with the latest deals or promotions. There is no software to maintain here either, it’s all available right through a web portal that lets users do everything from print codes to upload and manage their videos. Needless to say, especially for those smaller businesses, this is game-changing technology and it is not only easily affordable, it is a great way to centralize all video content in one location, making it a snap to reuse/redeploy quality video across multiple campaigns.

Backing up this show-stopping, cloud-based video marketing platform is a growing army of Independent Business Associates who act as marketing reps for the company, helping to update print advertising with video messaging. This solution strips away all the barriers to entry for small businesses looking to do truly 21st century marketing, and the network marketing structure through which the online tools are also being sold has really helped to springboard the model to prominence. The ability to change content associated with a QR Code on the fly at any time is huge and means that the codes never go stale. This selling point cannot be underestimated, as it puts all the power to define the campaign right into the hands of the campaign managers.

The company has already amassed a sizeable presence among diverse sectors ranging from auto sales and restaurants, to general contracting vendors, real estate brokers, and sports franchises, which are especially keen on the technology for keeping fans updated on the latest news and info related to their favorite team(s). This is growth formula for a small company and it allows them to touch base directly with the consumer in an engaging way that also fires off content which prompts the user to take advantage of special deals or incentive programs. It has never been easier for smaller companies to grow their business footprint and hammer out customer engagement/retention in the real-time area and the immediacy of the interaction is a brilliant, organic soft sell, in and of itself.

To get more info on VizConnect, visit www.VizConnect.com

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