GRILLiT, operator of fast-casual restaurants serving delicious and healthy food, today announced the hiring of Sanderson & Associates, a PR and franchise consulting firm based in Chicago, IL. This move is just another part of GRILLiT’s recent focus to build an exceptional team and carry out its marketing plan.
“We have a great product and a terrific vision,” stated GRILLiT’s CEO, Raymond Dias. “We are honored to have such a prestigious and well-known firm as Sanderson & Associates to guide the Company as we carry out our mission to become the leader in healthy, fast casual dining.”
Founded in 1986, Sanderson & Associates has helped build such chains as Hardees, Jimmy John’s, Subway, Jamba Juice, Smoothie King, McAlister’s Deli, Sbarro, The Italian Eatery, and Salsarita’s, among hundreds of other brands.
The firm initially specialized in PR for franchised companies, landing covers and major features in INC., WSJ, Entrepreneur, Newsweek, Nation’s Restaurant News, and hundreds of TV and radio segments. Today, they are also social media experts and have evolved into a consultancy for franchisors partnering with them in their growth plans.
“We are very excited to have GRILLiT coming aboard,” commented Sanderson & Associates founder Rhonda Sanderson. “I have seen hundreds of restaurant concepts in my 32 years in the business. What I know is who has the potential to be the ‘next big thing’ and today it’s all about diversified menus with healthy choices.”
For more information, visit www.GRILLiTinc.com
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