Today before the opening bell, StreamTrack announced that its subsidiary, StreamTrack Media, Inc., has entered into a two-year licensing agreement with RadioReference, LLC.
RadioReference has agreed to utilize the RadioLoyalty Platform™ for radio broadcast monetization of numerous licensed stations. SreamTrack anticipates completing the integration by July 15, 2013. The addition will increase RadioLoyalty Platform’s total count to approximately 5,000 stations.
The world’s largest radio communications data provider, RadioReference features a complete frequency database, trunked radio system information, and FCC license data. The company is also recognized as the largest broadcaster of public safety live audio communications feeds, hosting thousands of live audio broadcasts of Police, Fire, EMS, Railroad, and aircraft communications.
“At the time of this announcement, RadioReference has 3,494 stations that StreamTrack is working to integrate,” StreamTrack’s Chief Executive Officer, Michael Hill, stated. “Under the terms of the license, StreamTrack Media will record 100% of the advertising revenue generated through the RadioLoyalty Platform™ for all 3,494 stations. RadioReference will be paid a flat monthly content fee by StreamTrack Media for supplying the content from the stations. RadioReference will supply unlimited listener caps and bandwidth to support the listening through the RadioLoyalty Platform™.”
For more information, visit www.StreamTrack.com
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