Today before the opening bell, the Aristocrat Group announced that it is exploring high-profile sponsorship opportunities in professional sports as part of its big promotional push planned for the upcoming release of RWB Ultra-Premium Handcrafted Vodka.
“Sporting events have long been a preferred and effective way for distilled spirits brands to build awareness, because association with particular sports and athletes can help cement a brand’s identity, too,” said ASCC CEO Robert Federowicz.
Targeting the $21 billion U.S. spirits industry, in which many top brands grow their consumer loyalty with sports sponsorships, ASCC has methodically planned for the upcoming product launch. It has never been a better time to introduce a new, high-end, gluten-free vodka in the U.S.
Super premium spirits rose in volume by 8.9 percent last year, according to the Distilled Spirits Council (DISCUS). Strikingly, the super-premium vodka segment has risen 32 percent in the last two years to $1.2 billion. RWB Ultra-Premium Handcrafted Vodka is one of two distinct vodka brands that Luxuria Brands, ASCC’s brand management subsidiary, has lined up for release this year.
For more information, visit www.aristocratgroupcorp.com
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