In the past few years, an abundance of flavored vodkas have hit the market, from cotton candy to licorice and even bubble gum. In order to make a splash in the billion-dollar global flavored vodka market, though, the Aristocrat Group Corp. is targeting spirits tailored to the needs of mixologists, not drinkers.
“Most of the new vodka flavors you’ll find at the bar or liquor store are either sickeningly sweet or just plain gimmicky,” said ASCC CEO Robert Federowicz. “They’re meant to capitalize on a trend, not survive in a competitive marketplace. Our approach to flavored vodka will be different.”
With some analysts predicting that the flavored vodka segment will grow to $1.88 billion by 2016, ASCC sees tastefully flavored vodkas as a crucial element of its distilled spirits initiative. For the next in a line of vodka brands to be marketed by the company’s brand management division, Luxuria Brands, ASCC plans to concoct new flavored spirits intended for use behind the bar.
By infusing vodkas with the flavors of natural produce such as ginger, clove, orange peel, cocoa and more, the company plans to help mixologists create layered, flavorful cocktails that rely on fewer ingredients—and zero syrups and sugars.
“We’re exploring smokey, bitter and spicy notes to add to vodkas, not just sweeteners,” Federowicz said. “We want to put another tool into bartenders’ arsenal as they craft their next great cocktail, not just another flavor of the month that will be forgotten a year from now.”
Luxuria Brands is currently readying two separate vodka brands for hungry marketplace seen as key to successfully competing in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton SA (EPA: MC), Diageo PLC (NYSE: DEO), BEAM Inc. (NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B).
For more information on this initiative, please visit www.aristocratgroupcorp.com/investors.html.
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