The Guitammer Company, a leader in low frequency sound products and technology, today reported that it has secured its eighth theater installation with Sichuan Lumière Cinema Co. Ltd. (Lumière Pavilions) of Beijing, China.
A retro-fit upgrade, this installation will add the ButtKicker “4D” system to all 330 seats in one auditorium of Lumière’s existing eleven auditorium theater complex in Hangzhou City, Zhejiang Province. Once the installation is completed, the total number of Lumière Pavilions seats that feature Guitammer’s ButtKicker immersive technology will increase to nearly 1,400 seats in eight different locations. Today’s press release hinted that additional installations are expected.
Unlike other offerings that require the costly installation of new seats, Guitammer’s solution can be added to almost any existing theater seating. Combined with the tremendous results achieved after previous installations, this “retro-fit” differentiator was one of the key reasons Lumière decided to upgrade this existing auditorium.
“After hearing of the many positive responses Lumière received from its patrons who experienced our ButtKicker ’4D’ theater, it is no surprise that the imprint of our exciting technology continues to grow in China,” Mark Luden, President of Guitammer, stated. “I expect our international footprint will continue to expand as cinemas around the globe seek out and invest in new technologies that provide a differentiated and enhanced user experience.”
To watch and listen to Guitammer’s interview with the general manager of Nanjing Cinema, Lumière Pavilions, visit http://www.guitammer.com/michellezhou.html.
Guitammer’s “4D” technology enables audiences to experience first-hand the excitement, impacts, and special effects for an immersive entertainment experience. More than 10,000 seats at over 86 different entertainment locations in 11 countries are now ButtKicker-enabled, including movie theaters in the U.S., Russia, South Korea, and China.
For more information, visit www.guitammer.com
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