Tuesday, October 11, 2011

TiVUS, Inc. (TIVU) HD IPTV Platform Continues to Win Over Hotel/Resort Owners and Patrons Alike

TiVUS, developer of a powerful, elegant and highly intuitive HD IPTV (high-definition television via Internet-protocol) platform, continues to break new ground across the media space of resorts and hotels, coupling a delivery system that fully leverages the new IPTV protocol with a way for clients to turn expense into profit via ad-supported revenue sharing.

When we think about what makes a company like Apple Inc. such a dominant force in the tech landscape, the intuitive nature of the overall solution presented to the end user immediately leaps to mind. This same, significant characteristic is present in all successful digital environments and the technology platform that TIVU has created, which pumps HD TV to hotel and resort goers over the same Coax and Cat5/6 cabling already in place, with a user interface that is fun and engaging.

TIVU handles the entire platform, centralizing all the content and advertising off-site, thus ensuring consistency. This solution is ideal for patrons and customers alike as the hotel can offer as much or as little content as they want and users are greeted by a robust television, content-on-demand, and hi-speed internet portal that is easy to use.

With constant tech advancements like the TiVUS e-SmarTV™, which bundles all necessary components into a single large display with no additional hardware in the room, a multidimensional hotel entertainment system is realized. Then again, the standard architecture in its entirety easily fits within 1 server rack, requiring only one small KU satellite dish and an existing distribution network.

President and CEO of TIVU, Shiva Prakash, explained the dynamic expansion of the Company’s service envelope as growing organically from the superior offerings the platform represents. This expansion is typified by recent deals with major resorts and hotels like the installation for Doubletree Hotels®, a 60-month contract.

TIVU understands the target market and that hotel goers want an easy to use entertainment platform, but the overall hospitality entertainment industry penetration this platform is capable of has not escaped notice by the Company’s management. TIVU recently moved to capture more global space in the entire industry via a strategic partnership with 33-year hotel communication technology sales industry veteran, TEL electronics, Inc.

The ad-insertion system is quite ingenious and the concept of ad-supported IPTV is so attractive for hotel and resort owners that TIVU has yet to really fully explore the space within striking distance of their business model. Ideas like the TiVUS e-SmartRoom™ are quickly redefining the hotel experience, allowing people to do everything from ordering room service and shoping for products, to reviewing their room bill and connecting to home computing and gaming platforms.

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